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Cece Acosta

@ceceacosta

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I lead Amazon channel growth, launching brands end-to-end with data-driven PPC, SEO, and account mastery.

Venezuela

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What I'm looking for

I’m looking to bring my ownership-driven Amazon strategy to a single brand—owning launch, PPC, content, and account health end-to-end. I want a team that values data-backed decisions, efficiency, and long-term competitive positioning.

I’m an Amazon channel leader with 12 years of full-stack ownership, building brands from pre-launch through scale. I’ve led teams of up to six and managed Amazon accounts across every growth stage, including startups through established brands generating up to $50M in annual Amazon revenue.

I specialize in product launch strategy and competitive positioning, backed by hands-on expertise in keyword research, SEO copywriting, and A+ Content direction. I oversee PPC performance across Sponsored Products, Brands, Display, and Video, optimizing for efficiency and growth.

In my recent roles, I’ve driven major revenue gains while controlling TACOS—such as delivering 25–40% portfolio revenue growth within my first three months and maintaining TACOS at 10–15%. I personally oversaw ad budgets exceeding $400K/month, securing Amazon’s Choice and #1 New Release badges through coordinated keyword strategy, PPC ramp-up, and listing optimization.

I’m known for strong, data-grounded opinions and for pushing back on decisions that could harm the account. From deactivations and suppressions to stranded inventory and policy violations, I’ve restored full operations and protected revenue end-to-end—because execution is only valuable when the account stays healthy.

Experience

Work history, roles, and key accomplishments

Current

Senior Amazon Specialist

Current

Strategzilla

Oct 2025 - Present (8 months)

Drove 25–40% revenue growth across the portfolio while maintaining TACOS at 10–15% within the first 3 months. Secured Amazon's Choice and #1 New Release badges by building PPC strategy and optimizing listings, including A+ Content and brand story layouts aligned to search.

Keyword Research Negative Targeting SEO Copywriting

Senior Account Manager

AMZ Advisers

May 2024 - Oct 2025 (1 year 5 months)

Cut client TACOS from 40% to 15% and launched 3 new brands to profitability within 60 days, driving 200% YoY growth and earning Amazon's Choice badges. Owned end-to-end brand launches (research to PPC buildout to post-launch ranking maintenance) and resolved account deactivations, listing suppressions, stranded inventory, and policy violations.

TACOS & ROAS Optimization Competitive Analysis SEO Copywriting

Product Manager (Amazon)

Coda Music Technologies

Jan 2022 - Jan 2024 (2 years)

Delivered a 100% sales increase by rebuilding PPC architecture and executing targeted listing relaunches, earning multiple #1 New Release badges. Wrote Amazon SEO copy and directed A+ Content and image sets to align creative with keyword strategy and improve ranking and conversion.

Keyword Research Conversion Optimization

E-commerce Manager

Tiki Torches Direct

Jan 2018 - Jan 2023 (5 years)

Directed migration of 600+ SKUs across Amazon, Shopify, Walmart, Wayfair, and Overstock and boosted margins by 20% within one year through 4pSite logistics implementation. Built and ran the Amazon operation end-to-end (listings, keyword research, SEO copy, FBA inventory and shipments, and account health) and managed customer service ticketing across 6 channels.

Catalog Migration 4pSite Logistics Amazon Seller Central Keyword Research SEO Copywriting Listing Creation

Amazon Specialist (Freelance)

AMZclub

Jan 2017 - Jan 2019 (2 years)

Consistently delivered Amazon's Choice, Best Seller, and #1 placement badges through listing SEO, keyword-driven relaunch campaigns, and rebate strategies. Developed SOPs for listing optimization and flat file/CSV management and standardized the framework across the client base.

Flat File CSV Management SOP Development

Education

Degrees, certifications, and relevant coursework

Universidad Arturo Michelena

Bachelor of Arts, Modern Languages

2010 - 2015

Activities and societies: Languages: Spanish (Native), English (Professional), French (Conversational).

Completed a B.A. in Modern Languages at Universidad Arturo Michelena (2010–2015). Languages include Spanish (native), English (professional), and French (conversational).