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Catalina Velasquez

@catalinavelasquez

I grow e-commerce performance through merchandising, analytics, catalogue optimisation, and cross-market project delivery.

France

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What I'm looking for

I'm looking to lead e-commerce merchandising and performance projects where I can combine product knowledge, analytics, catalogue optimisation, and cross-functional coordination across international markets.

At VeePee, I structured flash-sale operations and catalogue management across France, Spain, Belgium, and the Netherlands, scaling from 10,000 to 25,000 SKUs while protecting product-page quality and customer experience.

I led the integration of the SMAC sizing tool and a navigation-filter overhaul, reducing production time per sale by 20%. I also built GA4 and MixPanel dashboards to identify optimisation levers, inform pricing strategy, and support competitive benchmarking.

My experience spans the full fashion and e-commerce chain, from delivering 50 collection pieces at Vanessa Bruno to running Shopify operations, logistics, and warehouse KPIs at Tammy & Benjamin. I bring a product-development perspective to making fashion products perform online.

Experience

Work history, roles, and key accomplishments

E-merchandiser project manager

VeePee

Jan 2023 - Jun 2026 (3 years 5 months)

Structured and optimized flash sale operations and catalog management across 4 European markets, scaling from 10,000 to 25,000 SKUs. Led integration of SMAC sizing tool and navigation filter overhaul, cutting production time per sale by 20%.

GA4 Mixpanel Dashboarding Pricing Strategy Competitive Benchmarking Demand Forecasting Inventory Optimization Cross functional Coordination SMAC Navigation Filters

Product Manager

Vanessa Bruno

Jan 2022 - Dec 2023 (1 year 11 months)

Analyzed performance across retail, wholesale, and e-commerce channels to define collection structure, with recommendations integrated into buying decisions. Delivered 50 pieces for SS23 and AW23 collections on time and to quality standards.

Product Development Collection Planning Supplier Management Ecommerce Wholesale Retail Stock Monitoring Competitive Benchmarking Visual Merchandising

E-Commerce & Logistics Coordinator

Tammy & Benjamin

Jan 2021 - Dec 2022 (1 year 11 months)

Managed all e-commerce operations on Shopify, including bilingual catalog, stock, and orders, coordinating with European and Asian partners. Oversaw end-to-end logistics flows and managed a 3-person warehouse team, reducing order processing time by 48 hours.