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Casey Wiscons

@caseywiscons

Managing Director at TF Publishing, guiding creative, design and licensing strategy for calendars, planners, journals and stationery.

United States

Message

At TF Publishing, I lead creative, design and licensing strategy across calendars, planners, journals and stationery. I guide product development from trend analysis and concept development through production, while strengthening partnerships with artists, brands and agencies.

My work also includes licensing negotiations and financial stewardship, from royalty forecasting to reporting and reconciliation. I’ve built partnerships around brands including Hallmark, Coca-Cola, NASCAR, Activision, GM, The Beatles and Sesame Street.

Experience

Work history, roles, and key accomplishments

Current

Managing Director - Creative + Design + Licensing

Current

TF Publishing

Mar 2021 - Present (5 years 6 months)

As Managing Director, I lead TF Publishing’s creative, design, and licensing strategy, driving the development of our core product lines and strengthening partnerships that fuel long-term growth.

• Provide strategic leadership for the Creative & Design Department. Oversee staffing, prioritization, workflow, and cross-team alignment to ensure high-quality, on-time execution.
• Own product strategy

Business Planning Product Development Excel Business Development Royalties Team Leadership Relationship Building Licensing Agreements Consumer Products Brand Licensing Problem Solving Presentation Skills Workload Prioritization Creative And Design Timeline management Project Management

Creative + Licensing Director

TF Publishing

Jan 2019 - Mar 2021 (2 years 2 months)

Worked as Creative + Licensing Director at TF Publishing.

Business Planning Excel Relationship Building Licensing Agreements Consumer Products Brand Licensing Problem Solving Presentation Skills Workload Prioritization

Creative Director

TF Publishing

Sep 2012 - Dec 2018 (6 years 3 months)

Worked as Creative Director at TF Publishing.

Relationship Building Consumer Products Problem Solving Presentation Skills Workload Prioritization

Art Director

TF Publishing

Apr 2011 - Sep 2012 (1 year 5 months)

Worked as Art Director at TF Publishing.

Consumer Products Presentation Skills

Senior Graphic Designer

TF Publishing

May 2010 - Apr 2011 (11 months)

Worked as Senior Graphic Designer at TF Publishing.

Consumer Products Presentation Skills

Sales Associate

Nov 2009 - Dec 2010 (1 year 1 month)

• Upheld RH’s premium visual and merchandising standards, ensuring an elevated and cohesive in-store presentation.
• Maintained RH’s high visual and merchandising standards, ensuring a polished and cohesive store environment.
• Delivered an exceptional customer experience by guiding clients through the sales process and providing accurate point-of-sale support.
• Supported store leadership by exec