Open to opportunities

Casey Hotchkiss

@caseyhotchkiss

Message

Results-driven marketing leader delivering impactful strategies across channels.

United States

Message

What I'm looking for

I am looking for a dynamic role that allows me to leverage my marketing expertise while fostering a collaborative team environment and driving innovative strategies for growth.

I am a results-driven marketing leader with extensive experience in global marketing, public relations, and corporate communications. My career has been defined by my ability to leverage innovative strategies across content, digital, and traditional marketing to drive growth and foster strong client relationships. At HGS, I led a strategic B2B narrative development that contributed to $9.2 million in total contract revenue, showcasing my expertise in managing high-performing teams and delivering measurable results.

Throughout my career, I have successfully implemented AI-driven analytics and SEO initiatives, achieving impressive ROI and expanding content presence significantly. My leadership in social media strategy has driven viral growth, and I have a proven track record of executing comprehensive marketing campaigns that resonate with target audiences. I am passionate about mentoring teams and ensuring consistent brand messaging across all touchpoints, which has led to numerous accolades and speaking opportunities in the industry.

Experience

Work history, roles, and key accomplishments

Current

Founder & Community Volunteer

Current

Hope Starts Here Food Bank

Jan 2011 - Present (14 years 4 months)

Founded and managed a food bank initiative, executing comprehensive communication and marketing strategies to enhance community engagement and support.

Community Engagement Marketing Strategy Communication Fundraising Event Planning Brand Awareness Team Leadership Social Media Public Relations

Current

Global Director of Marketing

Current

HGS

May 2022 - Present (3 years)

As Global Director of Marketing, I lead strategic B2B narrative development across multiple business units, contributing to significant revenue growth. I manage a global team, oversee content marketing strategies, and implement SEO and paid content initiatives, achieving high ROI and expanding our content presence.

B2B Marketing Content Strategy SEO Paid Media Team Leadership Analytics Social Media Management Event Planning HubSpot

Global Director of Marketing

Cognizant

Apr 2019 - Oct 2021 (2 years 6 months)

Spearheaded the content strategy for a major campaign, generating substantial revenue. Collaborated with executives to create a digital marketing strategy that significantly increased fundraising efforts and donor engagement through innovative campaigns.

Content Strategy Digital Marketing Fundraising Campaign Management Social Media Email Marketing Data Analysis Brand Awareness Team Management ROI Reporting

VP of Operations

Women Communicators of Austin

Jan 2011 - Feb 2020 (9 years 1 month)

Served as VP of Operations, overseeing organizational strategies and enhancing member engagement through effective communication and marketing initiatives.

Operations Management Communication Strategy Marketing Leadership Event Planning Social Media Public Relations Team Collaboration Strategic Planning

Marketing Communications Strategist

Dell Children’s Medical Center Foundation

Jan 2015 - Jan 2017 (2 years)

Developed and executed a comprehensive digital marketing strategy that increased online fundraising significantly. Managed integrated marketing campaigns and led a team to enhance donor engagement through various channels.

Digital Marketing Integrated Marketing Team Leadership Content Creation Social Media Email Campaigns Data Analysis

Education

Degrees, certifications, and relevant coursework

University of Texas, Arlington

Bachelor of Arts, Public Relations

2004 - 2008

Graduated with a Bachelor of Arts in Public Relations, with a minor in Advertising. Developed a strong foundation in communication strategies and media relations, preparing for a successful career in marketing and public relations.