Carrie Scanlon Copley, Phd

As Senior Director of Marketing, I lead the firm’s overall marketing strategy, brand direction, and communication efforts across four regional offices in Pennsylvania, West Virginia, and Ohio. My focus is on strengthening how Bordas & Bordas shows up — online, in the community, and in the minds of clients who want serious, skilled representation from lawyers who actually live where they practice.

Letterthree., offers disruptive brand and marketing services to businesses of all sizes. From mom-and-pop shops to multi-million dollar organizations, we have worked closely with existing leadership to discover their marketing pain points, diagnose the problems, and ultimately create a plan to enhance the brand and equip the business for success long term. We offer fractional CMO services as well

At Edgar Snyder & Associates I was responsible for the advertising, marketing, and brand management for one of the most visible law firms in Western Pennsylvania. I was directly responsible for developing a strategy for and reporting trends in a highly competitive legal market. With those insights, I directed an internal team of creative professionals who assisted me with the strategy, development

As the Regional Senior Director of Marketing, I was responsible for the business development and implementation of effective marketing, promotion, public relations, and advertising programs. Wheeling Island Hotel-Casino-Racetrack in Wheeling, West Virginia and Mardi Gras Casino in Cross Lanes, WV are Delaware North-owned-and-operated regional gaming and entertainment destinations that feature slot

As Director of Communications and Philanthropy, I led the firm’s marketing, public relations, and community engagement efforts across West Virginia, Ohio, and Pennsylvania. My role focused on strengthening Bordas & Bordas’ connection to the communities we serve while amplifying the firm’s reputation as both a trusted legal advocate and a committed local partner.

I managed advertising, public rela

PhD in communication media and instructional technology which entails all aspects of new media, instructional design and corporate training. My academic focus was on new strategies for the integration of marketing, public relations and media into the overall brand strategy. My dissertation examined the use of social media as an image repair vehicle during the Jerry Sandusky scandal at Penn State U