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Carolyn Ma

@carolynma

Product designer and design lead at Orange and across product consulting, who shaped UXdb’s competitive intelligence platform and enterprise strategy.

United States
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As an independent product consultant, I led product strategy, research synthesis, and UX/UI design for UXdb, a competitive UX intelligence platform. I shaped its searchable repositories, comparisons, and version tracking, then helped pivot its strategy toward enterprise customers and AI-assisted research synthesis.

For Zipline, I led UX/UI and interaction design for a B2B retail operations platform. I redesigned publishing and calendar interfaces with draft management, side-by-side previews, and activity-density heatmaps, helping fulfill a prospective enterprise client's requirements.

At Quoori, I worked as a product manager and product designer, shaping product strategy and mobile experiences, including an AI-augmented conversational interface. At Orange, I led design initiatives and digital product work, including Orange Silicon Valley’s first external website and content publishing platform.

Experience

Work history, roles, and key accomplishments

SE
Current

Independent Product Consultant

Self Employed

Jan 2020 - Present (6 years 9 months)

Led product strategy, research synthesis, and UX/UI design for multiple projects including a competitive intelligence platform, a B2B retail operations platform, and an EdTech SaaS platform.

Orange logoOR

Creative Director, Orange Fab Startup Accelerator

Orange

Jan 2017 - Dec 2018 (1 year 11 months)

Led product and brand strategy for Orange Fab, contributing to its transformation from a startup accelerator into a corporate investment platform. Helped develop and launch a paid corporate partnership model and shaped program strategy and experience design for clients including Microsoft, Google, Total, TF1, and Mazars.

Orange logoOR

Design Lead, Orange Silicon Valley

Orange

Jan 2014 - Dec 2018 (4 years 11 months)

Led design initiatives for a 50+ person R&D organization, collaborating with executive stakeholders to align business objectives, product strategy, and design execution. Directed design and development of digital products, interactive experiences, and experimental technologies for Orange and its partners.

Education

Degrees, certifications, and relevant coursework

Scrum Alliance logoSA

Scrum Alliance

Certified ScrumMaster (CSM), Scrum

Certified Scrum Master (CSM) certification.

London App Brewery logoLB

London App Brewery

Bootcamp, Web Development, iOS Development

Completed Full-Stack Web Development Bootcamp and iOS App Development Bootcamp.

Boston University logoBU

Boston University

Bachelor of Fine Arts, Graphic Design, Studio Art

Earned a Bachelor of Fine Arts in Graphic Design and Studio Art.

Tech stack

Software and tools used professionally

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