Carolina Cunha
@carolinacunha
Senior data and reporting analyst specializing in Power BI-driven workforce insights and automation.
What I'm looking for
I am a Senior Analyst in reporting and people analytics who transforms HR and operational data into strategic, actionable insights. I specialize in Power BI, automation, and self-service reporting to enable leaders and HR partners to make data-driven decisions.
At Mark Anthony Group I designed and delivered real-time Power BI dashboards and served as the subject matter expert for HR reporting, improving data integrity and reducing manual reporting effort through automation and governance.
Previously I administered and configured Salesforce to support reliable business insights, led requirements gathering and process optimization, and developed integrated reporting solutions combining Salesforce and Power BI across multiple organizations.
I hold a Master of Food and Resource Economics (UBC), a PL-300 Power BI certification, and a proven track record of delivering dashboards, KPIs, and data governance that improve operational efficiency and executive decision-making.
Experience
Work history, roles, and key accomplishments
Senior Analyst, Reporting
Mark Anthony Group
May 2022 - Feb 2026 (3 years 9 months)
Designed and delivered Power BI dashboards providing real-time workforce insights for leaders and HRBPs, developed automated self-service reporting that reduced manual reporting effort, and ensured data integrity across operational and executive reporting.
Salesforce Administrator
Thronus Medical Inc.
Dec 2020 - Jun 2022 (1 year 6 months)
Managed and maintained Salesforce data and governance, conducted process mapping and system configuration, developed dashboards and integrations with Power BI to deliver actionable business insights and improve user adoption.
Salesforce Training & Reporting Specialist
Alpha Salesforce Training
Apr 2020 - Nov 2021 (1 year 7 months)
Built Salesforce dashboards and reports for training programs, created governance documentation and supported data quality testing; developed Power BI dashboards to track program performance and engagement.
Data Reporting & HR Admin Specialist
Mindfield Group
May 2019 - Apr 2020 (11 months)
Created HR dashboards and KPIs for leadership, built billing and operational reports, and extracted, cleaned, and joined datasets including Salesforce to deliver ad hoc analytics supporting leadership decisions.
Business Analyst
Walter Surface Technologies
Jan 2017 - Jun 2018 (1 year 5 months)
Produced sales performance dashboards and campaign analyses, led requirements gathering with cross-functional stakeholders, and supported budgeting, forecasting, and strategic planning initiatives.
Founder & Business Owner
Ventana Distributor
Oct 2013 - Dec 2015 (2 years 2 months)
Conducted business feasibility and market analysis, managed sales reporting and KPIs, and grew a retail client portfolio to over 300 accounts.
Junior Marketing Manager
Henkel Adhesive Technology
Aug 2010 - Sep 2013 (3 years 1 month)
Managed product P&L, pricing and profitability analysis, led cross-functional projects with engineering, R&D, logistics and sales, and delivered cost-saving initiatives that increased contribution margin.
Education
Degrees, certifications, and relevant coursework
University of British Columbia
Master of Food and Resource Economics, Food and Resource Economics
2019 -
Completed a Master of Food and Resource Economics program at UBC focused on applied economics and resource analysis.
Universidade Presbiteriana Mackenzie
Bachelor of Economics, Economics
2004 - 2008
Earned a Bachelor's degree in Economics with coursework in economic theory, statistics, and market analysis.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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