Open to opportunities

Carly Francis

@carlyfrancis

Message

I build data-driven digital campaigns that grow brand awareness, engagement, leads, and ROI.

South Africa

Message

What I'm looking for

I'm looking for a digital marketing role where I can combine content, SEO, social media, AI-powered workflows, analytics, and creative campaign execution to grow brands and deliver measurable results.

I've led digital marketing and brand-growth initiatives at Nirvana, creating AI-enhanced content, visual campaigns, social media strategies, and partnerships that expand reach and generate leads.

Across OT Africa and Frontline, I've strengthened SEO, email automation, copywriting, community management, analytics, and campaign optimisation to turn audience insights into measurable marketing results.

Experience

Work history, roles, and key accomplishments

Senior Digital Marketing Manager

Nirvana

Dec 2023 - Apr 2026 (2 years 4 months)

Developed and executed digital marketing initiatives to increase brand awareness, audience engagement, and lead generation. Utilized AI tools to create, optimize, and scale marketing content while improving efficiency and workflow management.

Digital Marketing AI Tools Content Creation Social Media Management Brand Partnerships Marketing Analytics Project Management Remote Collaboration

Digital Media & Marketing Specialist

OT Africa

Feb 2020 - Nov 2023 (3 years 9 months)

Researched keywords, optimized website content, and implemented SEO strategies to improve search visibility and organic traffic. Created and managed email campaigns, audience segmentation, and automated workflows to nurture leads and increase conversions.

SEO Keyword Research Email Marketing Automation AI Tools Content Creation Graphic Design Social Media Management Data Analysis Reporting

Marketing Researcher

Frontline

Mar 2017 - Jan 2020 (2 years 10 months)

Produced engaging blog articles, website copy, newsletters, and promotional content designed to increase brand awareness and audience engagement. Assisted with the planning, execution, and optimization of digital advertising campaigns across social media and search platforms.

Content Marketing Copywriting Paid Advertising Campaign Management AI Tools Brand Development Social Media Analytics