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Carlota Marrero Amador

@carlotamarreroamador

Integrated Marketing & Brand Activation professional at Volkswagen Canarias, coordinating 40+ events and activations each year.

Spain

Message

At Volkswagen Canarias within Domingo Alonso Group, I adapt campaigns for the Canary Islands and coordinate productions, sponsorship activations, and events. I manage large-scale event productions with budgets above €100K, from spatial concepts and supplier coordination through on-site execution.

My work also includes audiovisual productions and creator collaborations, dealership materials, and sponsorship recommendations. Previously, at GRAN CANARIA TOURISM / GRAN CANARIA NATURAL & ACTIVE, I managed marketing, content, and social media activities for four official tourism brands.

Experience

Work history, roles, and key accomplishments

Current

Media & Experiential Communication

Current

Volkswagen Canarias · Domingo Alonso Group

Nov 2022 - Present (3 years 11 months)

Manages annual execution of approximately 9 campaigns, 12 active sponsorships and 40+ events and activations, coordinating multiple projects across production stages. Adapts and executes Volkswagen campaigns for the Canary Islands, managing large-scale productions with budgets above €100K and coordinating teams of 12+ external suppliers.

Marketing & Communication

Gran Canaria Tourism / Gran Canaria Natural & Active

Jun 2021 - Nov 2022 (1 year 5 months)

Managed marketing, content and social media activities for four official tourism brands linked to Gran Canaria. Supported destination-marketing campaigns, content planning and performance reporting, and coordinated press trips and promotional initiatives with media and tourism-sector partners.

Marketing Content Strategy Social Media Campaign Management performance reporting Press Tours promotional initiatives