Carlos Norberto Gonzalez Archilla

I’m a GTM automation engineer and AI-native builder with 2+ years designing and deploying end-to-end lead acquisition, qualification, and routing systems. As Co-Founder & GTM Automation Lead, I architect multi-step workflows for LatAm SMEs that integrate voice AI, WhatsApp automation, CRM pipelines, and intelligent lead scoring—so leads move from capture to follow-up with minimal friction.

I build production-ready automations by integrating LLM APIs like Claude and OpenAI into real-time qualification, personalized outreach generation, and predictive scoring. I also deploy voice AI systems (Vapi + ElevenLabs + Twilio) for inbound qualification, design WhatsApp Business API routing across specialized bots, and use n8n multi-agent orchestration with retry logic and self-healing pipeline recovery. With 11+ years of prior operational management experience, I communicate clearly with stakeholders and translate complex system designs into client-facing documentation, runbooks, and training guides—fully aligned with North American business hours.