Carlos Eduardo

I’ve spent 15+ years across UK multinationals and LATAM markets, building sales performance reporting, S&OP and revenue planning processes that leaders can actually run. From Community Fibre to Brown Forman and Harley-Davidson Europe, I translate complex datasets into commercial decisions.

At Community Fibre, I owned end-to-end monthly commission operations for 150+ D2D and Telesales agents, built dashboards adopted as the primary decision tool, and redesigned the commission model to cut processing time by 30% while eliminating recurring error categories. I also reconciled external agency invoices and recovered £80K in billing discrepancies.

Earlier, at Harley-Davidson Europe, I prepared EMEA sales revenue planning reviews across apparel, parts, and accessories for 8 markets, and fed region-level revenue forecasts through weekly and ad-hoc analysis. At Brown Forman, I tracked off-trade volumes and RSP across 100+ SKUs and helped standardize competitive pricing and promotional calendar reporting.

Most recently at Gaona Currea Property Management in Bogotá, I led the operational, commercial, and digital transformation for a 2,500+ unit portfolio, including P&L management, variance analysis, budgeting/forecasting, and board-level reporting through successful investor onboarding and exit. I also drove cost optimization with HubSpot automation and AI tools, cutting operational costs by 20% within 12 months.