Carla Cristina Morais dos Santos
@carlacristinamoraisd
I build marketing plans, content strategies, and customer engagement for technology, commerce, and B2B businesses.
Cabo VerdeWhat I'm looking for
I've supported marketing, content strategy, SEO, and customer engagement at DevGo Desenvolvimento de Software LDA., while currently working in commercial activity at SIGA Sistemas Integrados de Gestão.
My work includes developing marketing plans, feasibility studies, strategic plans, marketing campaigns, and content strategies. I bring experience in technology marketing, social media marketing, B2B marketing, e-commerce, and commercial advertising.
As a self-employed sales manager at Mercearia Morais and sales manager at Jornal A Nação, I worked across sales, business development, product launches, client relations, market research, and business planning.
I've also supported entrepreneurs at Proempresa through action plans, customer service, document management, invoicing, and program presentations. My academic background includes a master's degree in Business Sciences and a degree in Commercial Management and Marketing.
Experience
Work history, roles, and key accomplishments
Responsible for commercial activities at SIGA Sistemas Integrados de Gestão.
Marketing & Rebranding Lead
JRTI
Jan 2026 - Present (9 months)
Managed marketing activities and digital projects for multiple brands and clients. Monitored social media and marketing performance metrics, analyzed campaign results, and prepared performance reports for decision-making.
Worked as Mindelo at DevGo Desenvolvimento de Software LDA..
Worked as Tecnico de Marketing at DevGo Desenvolvimento de Software LDA..
Worked as Sales manager at Mercearia Morais.
Worked as Gerente de vendas at Jornal A Nação.
Desenvolvimento de planos de ação;
Atendimento ao Cliente; Gestão documental; Gestão de estoque de escritório; Gestão e organização de faturas;
Atendimento personalizado aos empreendedores;
Visitas e apresentação dos programas do Proempresa.
Serviços Administrativos e Financeiros:
- Conhecimento dos sistemas UNICV;
- Acessórios;
-Previsão do Orçamento 2020;
-Elaboração da Conta de Gestão.
Gestão documental; Gestão de estoque de escritório; Gestão e organização de faturas;
Revenda dos produtos da Empresa Criolinhas, Lda;
Captação de clientes;
Vendas
Marketing Technician
Devgo.org
Supported digital marketing and technology-related initiatives. Created and managed digital content and communication, and monitored digital activities for performance analysis.
Digital Marketing & Online Sales Trainer
University of Cabo Verde
Delivered training in Digital Marketing and Online Sales. Explained digital marketing concepts, online business strategies, and performance-oriented decision making.
Marketing / Projects
SIGA
Supported commercial, marketing, and project activities. Worked with business information, customer data, proposals, reporting, and digital communication.
Commercial Representative
Jornal A Nação
Managed commercial relationships and customer prospecting. Identified business opportunities and supported sales activities using market and customer insights.
Education
Degrees, certifications, and relevant coursework
Universidade de Cabo Verde
Sondagem e estudos de opiniões
Universidade de Santiago
Mestrado, Ciências Empresariais
2021 - 2023
Formação inicial de formadores
Formador
2020 - 2020
Universidade de Cabo Verde
Licenciatura em Gestão Comercial e Marketing , Gestão e Marketing
2016 - 2019
Tech stack
Software and tools used professionally
Availability
Location
Cabo VerdeAuthorized to work in
Salary expectations
Job categories
Skills
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