
Cameline Mwikali
@camelinemwikali
Commercial executive at CMA CGM shaping Qatar import growth through pricing strategy, market analysis, and trade performance.
What I'm looking for
At CMA CGM, I develop import business in Qatar, negotiate ocean freight costs, and analyze market opportunities to support volume, revenue, and market-share growth. I also produce import dashboards and management reports to help regional and global leaders assess performance and set strategy.
As Key Account Manager for CMA CGM’s Kenya imports business, I managed strategic accounts across Kenya and Uganda along the Northern Corridor. I delivered 59% year-over-year import volume growth and achieved 90% of the annual budget, while strengthening corridor competitiveness and providing forecasts and market insights for planning.
Earlier, at Liquid Intelligent Technologies, I managed accounts and developed opportunities for dedicated internet and Microsoft cloud solutions, including selling more than 100 Microsoft 365 licenses to SMEs. Across my work in maritime, logistics, and B2B sectors, I use commercial strategy, pricing, market intelligence, and CRM governance to support customer retention and growth.
Experience
Work history, roles, and key accomplishments
*In charge of developing new & existing import businesses into Qatar market to achieve additional volume,revenue and increased market share.
*Handle negotiations on Ocean Freight costs with both customers and Trade Managers, to ensure prospective opportunities are converted to won business.
*Analyse market opportunities,projects whilst accquiring upto date information of the market trends,commodit
Driving import trade growth aligned with annual volume, revenue, and market share targets. FY2025 +9% vs FY2024. Achieved 101% of FY 2025 Budget of 40,508 Teu. Lead pricing negotiations with key accounts and Trade Managers to optimize competitiveness and yield. Analyze trade lane performance, commodity flows, seasonality, and competitor positioning to identify growth opportunities. Produce import
• Managed strategic import accounts across Kenya and Uganda, driving commercial growth along the Northern Corridor. Delivered 59% YoY import volume growth and achieved 90% of an 89,544 TEU annual budget.
Key Leadership Contributions:
Strengthened corridor competitiveness across India, Singapore, and China
Led executive customer engagements and long-term partnership development
Provided strategic f
Led in the ecommerce uptake/adoption by customers to meet the company's digitalization
strategy, by online training and walkthrough sessions, customer visits to promote the Group
Services and Non-maritime products. (VAS).
• Analyzed and reported on the vessel performance in the absence of the Sales Support.
• Identified commercial market opportunities to drive market share growth in seasona
Key Account Manager (Dedicated Internet & Microsoft Cloud Solutions)
Nov 2019 - Oct 2021 (1 year 11 months)
Duties:
-Increase revenue by securing contracted incremental business for Liquid Telecom Kenya.
-Identifying business opportunities in various industries and inter-grating Liquid Telecom products with the client needs.
-Researching on emerging start-ups and advising/recommending ICT services to ensure their brands are aligned and up to par with current technologies.
-Generating and presenting c
Increase revenue by securing contracted incremental business for Liquid Telecom Kenya.
Identifying business opportunities in various industries and inter-grating Liquid Telecom products with the client needs.
Researching on emerging start-ups and advising/recommending ICT services to ensure their brands are aligned and up to par with current technologies.
Generating and presenting concepts that bo
Duties:
-Offering go-to-market solutions to clients.
-Identifying advertising opportunities in various industries and offering media platforms that clients can use to reach their target audience.
-Researching on emerging start-ups and advising/recommending strategies to ensure their brand awareness, sustainability and growth can be achieved using our Radio brands.
-Generating and presenting con
- Executing direct sale activities of Apptivate Africa products to clients.
-Identifying business opportunities in various industries and pitching solutions to achieve organizational growth while getting a return on investments.
-Researching on emerging start-ups and advising/recommending strategies to ensure their employees are highly motivated and hence reduce turnover while still building gr
Identify sales leads, pitch campaign ideas to new clients and maintain a good working relationship with new & existing contacts.
My day-to-day activities involved:
Following up new business opportunities and setting up meetings.
Planning and preparing presentations.
Communicating new product developments to prospective clients.
Overseeing the development of marketing literature.
Google Workspace Deployer & Training Manager
Mar 2013 - Nov 2014 (1 year 8 months)
Deploying of Google Applications to corporates and educational instittutes.
Training of clients and students on the use of their google applications.
Certified Google Apps Deployer &trainer.
Integrating Google applications with existing client email and information systems.
Training Administrators and users on using Google Accounts and Products.
Training and Implementing Google Education Applications for Juja Preparatory Academy & Nairobi Academy.
Projects & Achievements:
Kenya Airways & Jambo Jet Kenya Microsoft Exchange Migration & Training.
Real Estate Systems Admin
Kahawa Sukari Ltd.
Jan 2010 - Jun 2013 (3 years 5 months)
Data Entry, Client Database Systems Updates
Customer Relations Management
Inputting current information on sacco systems into their databases.
Managaing and creating sacco systems for employee management.
Education
Degrees, certifications, and relevant coursework
Pangani Girls High School
High School Diploma
Università degli Studi Guglielmo Marconi
Master of Business Administration, Triple Certification
2025 - 2026
Chartered Management Institute
Chartered Manager
Jun 2026 · Expires Dec 2027
Jomo Kenyatta University of Agriculture and Technology (JKUAT)
Bachelor of Science, Information Technology
2010 - 2013
Goethe Institut
German B1 Level, German Language and Literature
2009 - 2010
German B1 Level
Institute of Chartered Shipbrokers
Ports & The Supply Chain
Mar 2022
Bible Society of Kenya
Faith Comes by Hearing
Google Apps Deployment Certification
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
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