Call Suhail
@callsuhail
I scale e-commerce with optimized Meta ads, turning data into ROAS and lower CPA.
What I'm looking for
I’m a results-driven Digital & Social Media Marketer focused on scaling e-commerce and direct-response businesses through highly optimized Meta (Facebook & Instagram) ad campaigns. I bring a strong grasp of business operations, inventory dynamics, and financial budget management to ensure ad spend aligns with operational profitability.
I manage sophisticated ad accounts using Campaign Budget Optimization (CBO) and Ad Set Budget Optimization (ABO) to maximize Return on Ad Spend (ROAS) while maintaining low Cost Per Acquisition (CPA). I implement pixel tracking, build retargeting funnels, and run full-funnel strategies—from driving Outcome Sales directly to e-commerce landing pages to driving Outcome Engagement via WhatsApp/Messenger lead generation.
I’m passionate about full-funnel marketing, A/B testing, and using AI-driven tools to streamline content creation and improve performance. Alongside my Meta Ads Expert experience at TechNsol and my organic social media internship at NextGen Digital University, I’ve built a practice of performance monitoring (CTR, CPC, CPA, ROAS) and rapid iteration across creatives, copy, and audiences.
Experience
Work history, roles, and key accomplishments
Digital Marketing Freelance Study
Freelance / Self-Directed
Jan 2024 - Present (2 years 2 months)
Practiced cross-platform paid advertising and built mock campaign ecosystems to strengthen strategy planning. Focused on TikTok Ads and Google Search/Display fundamentals, plus YouTube SEO and AI-assisted copywriting.
Social Media Marketing Intern
NextGen Digital University
Jun 2025 - Aug 2025 (2 months)
Designed and executed organic content strategies across Facebook, Instagram, and LinkedIn while producing branded visual assets in Canva. Analyzed engagement metrics to refine content calendars and optimized posting schedules for higher reach.
Education
Degrees, certifications, and relevant coursework
Virtual University of Pakistan
Bachelor of Software Engineering, Software Engineering
2024 -
Pursuing a Bachelor of Software Engineering with coursework focused on analytical structuring, programming logic, and problem-solving skills applied to technical troubleshooting and data analysis.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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