Open to opportunities

Sanaullah Khan

@sanaullahkhan1

Digital marketing expert specializing in Meta & Google Ads—driving ROI through lead generation, targeting, and campaign optimization.

Pakistan

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What I'm looking for

I’m looking for a role where I can own Meta & Google performance marketing end-to-end—lead generation, targeting, budgeting, and creative testing—to maximize ROI for global B2B/B2C campaigns.

I’m a Digital Marketing Expert with 10+ years of experience building and optimizing performance campaigns across Facebook Ads Manager and Google Ads, with a strong focus on lead generation, web traffic, and app downloads. I specialize in market research, target audience strategy, budgeting, and scaling results across B2B and B2C markets for industries like E-commerce, real estate, luxury car rentals, solar solutions, hospitality, and travel.

In my most recent role as a Meta Ads Expert, I managed and scaled multiple client accounts remotely by running Meta & Google campaigns, tracking performance through ROAS on weekly/monthly/quarterly cycles, and using tools like Segmetrics and Google Analytics to guide decisions. I also leverage AI tools (ChatGPT, Gemini, Sora2, Higgsfield) to create and continuously test ad creatives and variations, helping identify winning concepts and maximize ROI. Earlier, I led luxury car rental and real estate lead-generation efforts using WhatsApp and web-traffic campaigns, and I’ve also delivered consultancy and social media strategy work supported by performance reporting and audience segmentation.

Experience

Work history, roles, and key accomplishments

Meta Ads Expert

TFC Marketing

Oct 2024 - May 2026 (1 year 7 months)

Managed and scaled multiple client Meta and Google ad accounts remotely from Eastern Time, focusing on e-commerce, hospitality, and medical consulting. Used performance measurement (e.g., ROAS) and AI-assisted creative testing to optimize ads for ROI.

Meta Ads Facebook Ads Manager Google Ads ROAS Campaign Optimization Segmetrics Content Creation AI Tools (ChatGPT Gemini)Google Meet Slack Asana Analytics

Social Media Advertising Specialist

Lead Marketing Pvt. Ltd.

Jun 2019 - Aug 2024 (5 years 2 months)

Led luxury car rental and property-related lead generation and traffic campaigns using WhatsApp and Facebook Ads across multiple regions. Conducted audience research and produced performance reports using Google Analytics and Facebook Ads Manager.

Facebook Ads Meta Ads WhatsApp Marketing Lead Generation Web Traffic Campaigns Market Research Audience Targeting Google Analytics

Consultant / Social Media Analyst

Mash Arts

Sep 2015 - Aug 2024 (8 years 11 months)

Provided business consultancy and social media strategy using market research and digital marketing planning to support client campaigns. Worked on a project-based basis, including freelance/Upwork short-term projects.

Business Consulting Social Media Strategy Market Research Marketing Planning Campaign Planning

Social Media Strategist

Salman Enterprises

Jul 2018 - Jun 2020 (1 year 11 months)

Managed social media marketing for Madina Mall & Residency Islamabad using Facebook and Google Ads. Planned and executed ATL/BTL marketing strategies and reported campaign performance using analytics tools.

Social Media Marketing Facebook Ads Google Ads ATL BTL Marketing Media Buying Outdoor Advertising Analytics Reporting

Jr. Social Media Analyst

GKHair Van Tibolli Corp

May 2017 - Aug 2018 (1 year 3 months)

Managed global social media advertising campaigns for the GKhair brand across 70+ countries with daily budget responsibility. Ran Facebook, Instagram, and Pinterest ads, optimized for performance, and collaborated with influencers for UGC.

Facebook Ads Instagram Ads Pinterest Ads Campaign Optimization Influencer Collaboration UGC (User Generated Content)