Caitlin Fallows
@caitlinfallows
Transformation & strategy leader turning omnichannel ops into AI-enabled, KPI-driven growth through delivery and analytics.
United KingdomWhat I'm looking for
I’m a transformation and strategy leader with over a decade at IKEA, focused on delivering omnichannel solutions that drive commercial growth. I blend legally trained, high-level logic with 5+ years of self-taught technical mastery in Alteryx and Power BI.
In my current role as a Business Analyst, I architect KPI governance to make compliance and profitability decision-ready, aligned with FY26 priorities. I also orchestrate AI-driven operating model logic—partnering with the AI & UX Department to enable automated user flows and global scalability.
Previously, as a Business Process & Development Leader, I led global implementation of the IKEA Kitchens service transformation. I aligned Digital, Retail, and Sustainability functions, delivered change strategies to improve adoption and reduce operational errors, and structured governance through gap assessments, risk logs, and phased testing.
Earlier at IKEA Ltd (UK & IE Service Office), I pioneered sustainable last-mile delivery models and built Power BI reporting that improved lead-time visibility and reduced customer wait times. Across roles, I’ve stayed committed to operational excellence, stakeholder leadership, and sustainable service models that scale.
Experience
Work history, roles, and key accomplishments
Architected global KPI governance and built decision-ready dashboards for Kitchens Services transformation aligned to FY26 priorities. Orchestrated AI-driven operating model decision logic and developed reporting tools to support automated user flows and stakeholder navigation across markets.
Led the cross-market rollout of the IKEA Kitchens service offer, defining project scope and success criteria for large-scale transformation. Coordinated Digital, Retail, and Sustainability stakeholders, and delivered change strategies with structured governance to improve adoption and solution sustainability.
Logistics & Services Specialist
IKEA Ltd
Jul 2019 - Jan 2025 (5 years 6 months)
Partnered with internal and external providers to pilot eco-friendly last-mile delivery models supporting IKEA CO2 reduction goals. Built a Power BI reporting solution for lead-time visibility, deployed flexible delivery/installation services, and optimized service capacity to meet national delivery KPIs.
Advanced Sales Co-Worker
IKEA Ltd
Sep 2013 - Jul 2019 (5 years 10 months)
Supported national in-store service process changes through pilot testing and early adoption of new selling tools. Assisted with rollout readiness within retail operations using agile-style delivery and collaboration.
Education
Degrees, certifications, and relevant coursework
The Open University
Bachelor of Laws (LLB) (Hons), Law
2014 - 2019
Grade: 2:1
Completed a Bachelor of Laws (LLB Hons) at The Open University, graduating with a 2:1 between 2014 and 2019.
Availability
Location
United KingdomAuthorized to work in
Job categories
Skills
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