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Burcu Apaydın

@burcuapaydn

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I lead global corporate communications, reputation, ESG, and multi-market PR strategies.

Turkey

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What I'm looking for

I'm looking to lead corporate communications, reputation, ESG storytelling, crisis communications, and international PR for a global or investment-driven organization where strategic communications can deliver measurable business and stakeholder impact.

I've led corporate communications for Q Investment Group, DeFacto, FLO Retailing, Emaar Turkey, Koton, Doğuş Group, and Warner Media. My work spans corporate reputation, crisis communications, executive positioning, stakeholder relations, sustainability, and international market communications.

At DeFacto, I built global PR operations across markets and led sustainability and ESG positioning aligned with the UN Sustainable Development Goals. I increased press coverage by 350% and media reach by 490% in the first year, while delivering market communications in Egypt, Germany, the UK, and Morocco.

Earlier, I led integrated marketing, PR, and digital communications for CNN, Cartoon Network, and TNT at Warner Media, contributing to up to 20% growth in L&M-driven revenues and securing over USD 1.5M in product placements. I bring more than 20 years of experience connecting business strategy with credible storytelling, high-profile partnerships, and measurable media impact.

Experience

Work history, roles, and key accomplishments

Head of Corporate Communications

Q Investment Group

Sep 2024 - Sep 2025 (1 year)

Strategic communications advisor to group companies; led corporate and crisis communications, reputation management, sustainability, and impact investment communications. Developed annual online and offline communication strategies and executive positioning.

Corporate Communications Crisis Communications Reputation Management Sustainability Communication Stakeholder Relations Executive Positioning