Open to opportunities

Eda Balcı

@edabalc

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Brand Communications & PR Manager driving reputation, campaigns, and PR outcomes for growth.

Turkey

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What I'm looking for

I’m looking for a brand communications/PR role where I can lead integrated 360° campaigns, strengthen corporate reputation and crisis readiness, and manage media, social and influencer programs with clear reporting and collaboration.

I’m a Brand Communications & PR Manager focused on corporate, brand, and marketing communications strategies. I plan and execute integrated campaigns, manage executive leadership communications through LinkedIn, and oversee PR, media relations, press releases, and corporate news management.

I lead product launches, events, trade fairs, and stakeholder-driven corporate reputation processes, including internal communications and CSR/sustainability communications. My work has been recognized with multiple awards, including Felis Awards 2022 (Winner), Kristal Elma 2023 (Durable Goods category), and Effie Awards Türkiye 2025.

Before brand communications leadership, I worked in product development and digital content. In a Techstars London–backed startup, I contributed to product improvement using user feedback and KPI analysis, monitored reactions after feature releases, and managed content calendars and social media.

I also bring hands-on experience across content and marketing execution—from blog management and copywriting to social media and influencer activities. I combine strategic planning with practical delivery, including agency management and production coordination, supported by tools like SAP for operational processes.

Experience

Work history, roles, and key accomplishments

Current

Brand Communications & PR Manager

Current

Arzum Electrical Home Appliances

Nov 2022 - Present (3 years 7 months)

Plan and implement corporate, brand, and marketing communications strategies, managing LinkedIn/executive communications and annual communications planning. Lead PR and media relations, product launches and events, influencer collaborations, CSR and sustainability communications, and track communications reporting for senior management.

Corporate Communications Brand Communications Reputation Management Media Relations Crisis Communications Campaign Management Outdoor Advertising Agency Management Content Strategy Copywriting Social Media Management Influencer Marketing Sponsorship Management Internal Communications Stakeholder Management CSR Sustainability Communication SAP Budgeting

Product Development Manager

AndmeTeknoloji Sanayi A.Ş.

Mar 2020 - Mar 2022 (2 years)

Contributed to product development and marketing activities at a Techstars London–backed startup. Made product-improvement recommendations from user feedback and KPI analysis, and managed user-reaction monitoring, product-category matching, and social/content planning.

Product Development User Analysis KPI Analysis Feature Release Monitoring Content Planning Social Media Management