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secil alp sonmezer

@secilalpsonmezer

I lead integrated marketing, communications, digital transformation, and brand storytelling across global organizations.

Turkey

Message

At Randstad, I lead marketing and communications across Turkey and Greece, shaping corporate and product stories, media relations, crisis communications, and integrated campaigns.

I've driven digital transformation through social media, content ecosystems, SEM/SEO, Google Analytics, email automation, A/B testing, funnel optimization, and ROI analysis. I also lead internal communications, employer branding, events, and a multidisciplinary team of six.

Previously, I managed LYCRA, COOLMAX, and THERMOLITE brand communications at INVISTA and established global communications at Kordsa Global across 10 sites worldwide.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Communications Manager

Current

Randstad

Nov 2015 - Present (10 years 11 months)

Acted as official company spokesperson and led corporate and product storytelling initiatives. Developed and executed annual integrated marketing and communications strategies, plans, and budgets aligned with regional and global business objectives.

Press Releases Crisis Communications Digital Marketing Social Media Strategy SEM SEO Google Analytics Email Marketing Automation A B Testing Funnel Optimization ROI Analysis Brand Research Competitor Benchmarking Event Planning Internal Communications Employer Branding Team Leadership KPI Management

Senior Communications & Marketing Account Representative

INVISTA

Feb 2014 - Oct 2015 (1 year 8 months)

Managed brand communications for LYCRA fiber, COOLMAX and THERMOLITE fabric in Turkey. Planned and executed media relations and served as marketing account manager for denim and lingerie segments.

Brand Communications Media Relations Marketing Account Management Market Intelligence Trade Shows

Global Communications Leader

Kordsa Global

Oct 2006 - Dec 2013 (7 years 2 months)

Established the Corporate Communications function and managed communication for 10 global sites. Designed and executed the global communications strategy and plan, and managed vendor agencies.

Corporate Communications Global Strategy Vendor Management Marketing Communications Media Relations Corporate Identity Brand Management Content Management Intranet Annual Reports Investor Relations

Marketing Communications Assistant

Borusan Otomotiv

Nov 2004 - Oct 2006 (1 year 11 months)

Planned and organized marketing activities in line with BMW Group and Land Rover requirements. Prepared dealer budget-expense reports and assisted the general manager with presentations and operational processes.

Marketing Activities Budget Reporting Presentation Skills Telesales Management Balanced Scorecard Six Sigma