Open to opportunities

aslıhan ünal

@aslhannal

Global B2B marketing communications leader with 15+ years driving integrated campaigns and events across international markets.

Turkey

Message

What I'm looking for

I’m open to UK opportunities and relocation where I can lead global B2B marketing communications, build integrated campaigns and storylines, and drive end-to-end events with performance measurement and continuous optimization.

I’m a regional/global Marketing Communications leader (B2B) with 15+ years of experience in global and regional Marcom leadership, multi-market campaign management, and end-to-end B2B event delivery.

At DANFOSS, I lead global marketing communications campaigns for business units, selected industries, and product launches across five key markets (UK, North America, China, Poland, and Turkey), building master campaign concepts and storylines across digital and offline touchpoints to strengthen brand positioning.

I drive integrated go-to-market activity through seminars, webinars, conferences, partner summits, and showroom openings—from concept through delivery—while overseeing digital communications across web, social media, and marketing automation platforms.

I also mentor and develop teams, manage stakeholder environments, and partner with sales, product, and business development to deliver performance measurement and continuous optimization of messaging, assets, and communications initiatives.

Experience

Work history, roles, and key accomplishments

Current

Global Marketing Communications Manager

Current

Danfoss

Jan 2022 - Present (4 years 6 months)

Led global B2B marketing communications campaigns for business units, industries, and product launches across UK, North America, China, Poland, and Turkey. Owned end-to-end B2B event strategy and execution and managed digital communications, agencies, and campaign performance.

Global Marketing and Communications B2B Campaign Management Brand storytelling B2B Event Management Webinars Conferences Partner Summit Digital Marketing Web Content Marketing Automation PR and media relations Stakeholder Management Budget Planning Performance Measurement Agency Management Vendor Management Video Production

Regional Marketing Communications Manager

Danfoss

Jan 2018 - Jan 2022 (4 years)

Led and developed a regional marketing communications team in the TMA region and managed end-to-end regional marketing activities aligned with global objectives. Planned and delivered integrated 360° B2B communications, events, budgets, and PR/media activities in collaboration with global marketing, sales, distributors, and agency partners.

Regional Marketing Team Leadership Digital Marketing PR and media relations Campaign Management Partnerships Brand Management B2B Event Management Webinars Conferences Partner Summit performance reporting Stakeholder Management Market Analysis Channel Marketing Product Launch

Marketing Communications Specialist

Danfoss

Jan 2015 - Jan 2018 (3 years)

Supported development of a regional marketing communications team in the TMA region and owned regional marketing activities including digital marketing, PR, campaigns, partnerships, and brand management. Planned and delivered integrated 360° B2B event and communications programs across multiple countries and led PR/media activities and regional marketing budgets.

Regional Marketing Digital Marketing PR and media relations Campaign Management Partnerships Brand Management B2B Event Management Webinars Conferences Partner Summit Resource Allocation performance reporting Stakeholder Management Market Analysis Channel Marketing Product Launch

Marketing Communications Specialist

Weidmüller

Jan 2012 - Jan 2015 (3 years)

Managed PR activities and media relations across IMEA and led regional event management including fairs, seminars, roadshows, and customer events. Handled Turkey website and internal communications and coordinated suppliers and marketing materials to execute regional advertising and marketing initiatives.