Bruno Freitas
@brunofreitas
I build performance marketing funnels through paid media, experimentation, AI automation, and conversion optimization.
BrazilWhat I'm looking for
At IC Treinamentos, I connect paid media, growth experimentation, AI-powered funnel automation, and rapid development to improve acquisition, conversion, and retention.
I manage Meta Ads budgets for digital-product acquisition and qualified lead generation, while running structured A/B tests across hooks, messaging, formats, and audiences to optimize CAC and CPL.
I also build internal tools, scripts, creative assets, landing pages, and ManyChat journeys at scale. I use funnel KPIs including CPA, CPL, CTR, conversion rates, and ROAS to turn data into growth hypotheses and operational improvements.
Experience
Work history, roles, and key accomplishments
Atuação estratégica integrando mídia de performance, rotinas contínuas de experimentação (Growth), automação de funis com IA e desenvolvimento ágil (vibe coding), conectando as etapas de atração, conversão e retenção com forte orientação a dados.
Principais frentes e entregas:
• Mídia Paga & Performance: Gestão e otimização de orçamentos expressivos em Meta Ads voltados para aquisição direta de p
Worked as Analista de marketing digital at Oodles.
Education
Degrees, certifications, and relevant coursework
Google Ads - Measurement Certification
Issued Oct 2023 · Expired Oct 2024
Princípios Básicos do Marketing Digital
Issued Jan 2022
Universidade Federal de Santa Catarina
Bacharelado e licenciatura, História
2016 - 2021
HubSpot Academy
SEO
Issued Dec 2021 · Expired Jan 2023
HubSpot Academy
Email Marketing
Issued Nov 2021 · Expired Dec 2023
Rock University
Produção de Conteúdo para Web
Issued Nov 2021 · Expired Nov 2023
RD Station
RD Station Marketing Basic
Google Analytics para Iniciantes
Google Analytics Avançado
Rock University
Marketing de Conteúdo
Issued Nov 2021 · Expired Nov 2023
Rock University
Inbound Marketing
Issued Nov 2021 · Expired Nov 2023
Tech stack
Software and tools used professionally
Availability
Location
BrazilAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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