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Bruce Hodgins

@brucehodgins

Message

I build executive LinkedIn strategies and competitive intelligence for B2B SaaS marketing.

United Kingdom

Message

At The Craneware Group, I build executive LinkedIn strategy, corporate social media, competitive intelligence and employer branding for an LSE AIM-listed healthcare IT company. I established the CEO’s LinkedIn presence and created tailored content for the CFO and CPO, generating 70,000+ impressions and increasing CEO followers by 20%.

I built a competitive-intelligence dashboard covering five key competitors in the US healthcare IT market, delivering weekly reports on pricing, positioning and executive presence. I also launched and developed the ‘Life @ The Craneware Group’ LinkedIn page to showcase company culture and support talent attraction.

I bring a First Class BA (Hons) in Business Management with Marketing from Edinburgh Napier University, alongside hands-on use of Microsoft 365 Copilot and Claude to streamline content production and research.

Experience

Work history, roles, and key accomplishments

Current

Marketing Coordinator

Current

The Craneware Group

Jan 2025 - Present (1 year 8 months)

Develops executive LinkedIn strategy, corporate social media, competitive intelligence, and employer branding. Established the CEO's LinkedIn presence and created content for two additional C-suite executives, growing followers by 20% and generating 70,000+ impressions.

Social Media Management Competitive Intelligence Employer Branding Microsoft 365 Copilot Claude Content Strategy Copywriting Canva GA4 HubSpot LinkedIn Sales Navigator

Education

Degrees, certifications, and relevant coursework

Edinburgh Napier University

Bachelor of Arts, Business Management with Marketing

2022 -

Grade: First Class

Pursuing a BA (Hons) in Business Management with Marketing, achieving First Class classification. Relevant modules include Digital Marketing Analytics, Marketing Strategy, Social Media Marketing, and Brand Management.