Rebecca Beardsley
@rebeccabeardsley
Digital content specialist and digital marketing professional, driving SEO, ecommerce, and social growth through compelling copy.
United KingdomWhat I'm looking for
I’m a Digital Content Specialist with over 10 years’ experience in marketing, focused on effective communication, brand storytelling, and digital/ecommerce performance. At ACCO BRANDS – DERWENT, I manage social media strategy and go-to-market campaigns, and in 2025 I exceeded yearly KPIs with organic Instagram views (+364%), organic Facebook views (+6%), Instagram new follows (+93%), and Instagram link clicks (+79%). I also create educational, SEO-minded ecommerce content, growing organic search traffic by 11% YOY.
I thrive in dynamic, fast-paced environments—I’m well organised, conscientious, and calm under pressure. I collaborate across category with an Amazon Centre of Excellence to elevate ecommerce content and trans-create it for European markets, and I support branded NPD launches with D2C and Amazon content. I regularly craft email newsletters and improved results by lowering unsubscribe rates to 0.05% and increasing opening rates to 10%, while building strong customer communication through B2C/B2B newsletters, product copy updates, and consistent review/comment responses.
Experience
Work history, roles, and key accomplishments
Digital Content Specialist
ACCO Brands - Derwent
Jan 2022 - Mar 2026 (4 years 2 months)
Managed social media agency and channels, driving go-to-market and product/seasonal campaigns while supporting regional integration with strategy. Created and maintained ecommerce/Amazon and D2C content, email newsletters, and localized (trans-created) content for European markets.
Digital Marketing Executive
ACCO Brands - Derwent
May 2019 - Jan 2022 (2 years 8 months)
Wrote educational blogs and managed B2C e-newsletters and B2B e-bulletins to communicate promotional and product updates. Provided optimized Amazon and D2C content (including upload and translation support), tracked sales reports, and responded to reviews and comments across multiple platforms.
Marketing Comms Executive
Foremost Currency Group
Jul 2018 - Apr 2019 (9 months)
Supported marketing activities focused on customer communications, building marketing knowledge and skills through hands-on experience.
Marketing Assistant
Foremost Currency Group
Aug 2015 - Jul 2018 (2 years 11 months)
Supported marketing activities including trade show experience and work that built a foundation in marketing.
Front Of House
The Stag Pub & Restaurant, Mentmore
Nov 2014 - Oct 2015 (11 months)
Worked in a front-of-house role at The Stag Pub & Restaurant, Mentmore.
Education
Degrees, certifications, and relevant coursework
Econsultancy
Fast Track to GenAI in Marketing (CPD accreditation), Generative AI in Marketing
Completed a CPD-accredited Fast Track to GenAI in Marketing learning program.
Econsultancy
Fast Track to Digital Marketing (CPD accreditation), Digital Marketing
Completed a CPD-accredited Fast Track to Digital Marketing learning program.
Econsultancy
Fast Track to Ecommerce (CPD accreditation), Ecommerce
Completed a CPD-accredited Fast Track to Ecommerce learning program.
CIM (Chartered Institute of Marketing)
CIM Level 3 Foundation Certificate in Professional Digital Marketing (VRQ), Digital Marketing
Grade: Distinction
Completed the CIM Level 3 Foundation Certificate in Professional Digital Marketing (VRQ). Achieved a Distinction.
Tring School
A-Levels (English & History, Sociology) and AS (Food Technology), Secondary Education
2007 - 2015
Completed GCSEs and A-levels (English & History, Sociology) with an AS-level in Food Technology. Achieved grades including A*-B at GCSE.
Tech stack
Software and tools used professionally
Availability
Location
United KingdomAuthorized to work in
Salary expectations
Social media
Job categories
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