Open to opportunities

Anca Georgescu

@ancageorgescu

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Marketing professional with expertise in content strategy and demand generation.

United Kingdom

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What I'm looking for

I am seeking a dynamic role that fosters creativity and collaboration, with opportunities for professional growth.

I am a marketing professional with a strong background in HR and Organizational Psychology, specializing in content strategy, demand generation, and lead nurturing. My experience includes managing social media accounts, developing case studies, and executing automated campaigns using tools like HubSpot and SAP. I am passionate about audience segmentation and leveraging both organic and paid tactics to enhance brand awareness and engagement.

In my current role as a Marketing Coordinator at Cambridge Design Partnership, I successfully increased LinkedIn engagement by 15.8% year-over-year through optimized strategies. I also improved lead conversion rates by implementing targeted email workflows in HubSpot, resulting in a 12.3% increase in email open rates. My collaborative approach has allowed me to work cross-functionally with design, content, and sales teams to streamline marketing initiatives and support business development effectively.

Previously, I held various HR roles where I developed employee engagement programs and managed onboarding processes, significantly enhancing employee retention and satisfaction. My diverse skill set and commitment to driving results make me a valuable asset to any organization.

Experience

Work history, roles, and key accomplishments

Current

Marketing Coordinator

Current

Cambridge Design Partnership

Nov 2023 - Present (1 year 7 months)

As a Marketing Coordinator, I managed the company's LinkedIn account, focusing on organic and paid campaigns. I created automated workflows in HubSpot, developed sales enablement materials, and executed targeted ad campaigns to enhance brand visibility and lead generation.

LinkedIn HubSpot SAP Content Strategy Demand Generation Social Media Management Campaign Management Sales Enablement

People Administrator

Cambridge Design Partnership

Nov 2022 - Nov 2023 (1 year)

In my role as People Administrator, I developed a global employee recognition program, managed onboarding processes, and ensured compliance with local regulations. I partnered with various departments to create tailored internal engagement campaigns.

Employee Engagement Onboarding Compliance Data Management Employee Recognition Campaigns Cross Functional Collaboration Reporting

HR - Learning & Development Administrator

Cambridge Design Partnership

Jan 2021 - Nov 2022 (1 year 10 months)

As an HR - Learning & Development Administrator, I managed training bookings, maintained training records, and facilitated company inductions. I built relationships with training providers and supported L&D reporting.

Learning Management Compliance Employee Onboarding Relationship Building Reporting Event Coordination HR Management Invoice Management Talent Development

HR Administrator

Cambridge Design Partnership

Jan 2020 - Jan 2021 (1 year)

In my role as HR Administrator, I contributed to talent management initiatives, supported workforce planning, and played a vital role in organizational change programs. I provided administrative support to enhance HR efficiency.

Talent Management Workforce Planning HR Management Succession Planning Data Management Compliance

Customer Service Administrator

Downing

Jan 2020 - Jan 2020 (0 months)

As a Customer Service Administrator, I managed customer accounts, resolved service issues, and built sustainable relationships with clients. I maintained records and analyzed data to improve customer experience.

Customer Management Relationship Building Data Analysis Customer Satisfaction Communication

Customer Service - Receptionist

Travelodge Hotels Limited

May 2017 - Sep 2017 (4 months)

In my role as a Customer Service Receptionist, I provided excellent guest service, managed bookings, and addressed guest complaints. I ensured a seamless departure process and maintained a comfortable reception area.

Guest Service Payment Processing Communication Hospitality Customer Satisfaction Team Collaboration Problem Solving

Education

Degrees, certifications, and relevant coursework

University of Bedfordshire

Bachelor of Sciences with Honours, Psychology and Criminology

2016 - 2019

Graduated with honours in Psychology and Criminology, focusing on the intersection of psychological principles and criminal behavior. Developed critical thinking and analytical skills through various research projects and coursework.