Oyelade Faridah

I've driven paid media, content, and growth initiatives for SounDisruptr Academy, SounDisruptr Marketing Company, and freelance clients across e-commerce, ride-hailing, and fashion.

For PlayDegree, I managed ₦120K in ad spend that generated ₦600K in revenue and approximately 5x ROAS, while creating 300+ customer conversations. For Dash Ride, I reduced CPC from approximately ₦300 to ₦95 and generated 1,000+ landing page visits by identifying underperforming creative and testing a new angle.

At SounDisruptr, I own Meta Ads strategy across two business units, audit course-sales funnels, and introduced audience targeting and a structured ABO/CBO testing-and-scaling methodology. I also independently built and presented a full ad and funnel strategy to leadership under a tight deadline.

Alongside client work, I've grown a TikTok account from 60 to 1,000+ followers within 48 hours and produced a short-form video reaching 80,000+ views. I combine audience research, strategic content, performance analysis, and conversion-focused messaging to improve visibility, engagement, and sales.