Open to opportunities

Bright Mensah

@brightmensah1

Message

Results-driven marketing and operations professional specializing in experiential marketing and event delivery.

Ghana

Message

What I'm looking for

I seek a role where I can lead experiential and operations teams to deliver high-impact brand activations, with room for strategic growth and measurable results.

I am a results-driven marketing and operations professional with over seven years of experience in brand management, experiential marketing, and event coordination. I have led high-impact brand campaigns, product launches, corporate conferences, concerts, and retail activations that deliver measurable results.

My leadership roles at BTL Africa include Senior Manager, Experiential and Account Manager, where I supervised cross-functional teams, managed end-to-end project execution, and implemented policies to improve efficiency and profitability. I have a track record of achieving revenue targets and delivering at least 25% business profitability on assigned portfolios.

I excel at 360° planning, budgeting, costing, stakeholder engagement, promoter management, and post-event evaluation and reconciliation. I have managed large-scale activations for major clients including Vodafone, Guinness, Samsung, Nestle, Telecel, Shell, and others, and I lead digital-first execution approaches using registration pages, Salesforce campaigns, and post-event surveys.

I am organized, analytical, and client-focused, committed to creating outstanding brand experiences through meticulous planning, strong team leadership, and consistent delivery of high-quality events and sales activations.

Experience

Work history, roles, and key accomplishments

Current

Senior Manager, Experiential

Current

BTL Africa

Apr 2024 - Present (1 year 6 months)

Lead experiential strategy and project portfolio management to drive standardized, profitable BTL solutions and digital-first event execution, ensuring 100% client satisfaction and improved operational efficiency.

Event Management Experiential Marketing Budgeting Team Leadership Project Management Salesforce Registration Pages Client Relationship Management

Account Manager – Client Service & Operations

BTL Africa

Mar 2023 - Mar 2024 (1 year)

Managed end-to-end 360° client briefs and events, led project teams to achieve revenue targets and 25% profitability, and drove account growth through proactive client sourcing and KPI-driven performance.

Account Management Event Coordination Revenue KPIs Team Leadership Reporting

Assistant Account Manager

BTL Africa

Jan 2021 - Feb 2023 (2 years 1 month)

Planned and executed marketing activations and managed promoter teams (including 25 Samsung CE promoters), overseeing reporting, reconciliation and delivery of project standards across activations.

Proposal Writing Stakeholder Engagement Event Execution Client Management

Account Executive

BTL Africa

Jan 2020 - Jan 2021 (1 year)

Handled project planning, budgeting and execution for activations, managed LED media truck operations, and ensured promoter compliance and timely reporting for clients including Samsung Ghana.

Project Planning Budgeting Event Execution LED Media Truck Management Promoter Client Management

Project Lead

Hallmark Media

Jan 2019 - Feb 2020 (1 year 1 month)

Led project planning, resourcing and execution including event logistics and LED media truck management, ensuring accurate post-event evaluation and reconciliation.

Project Management Logistics Management LED Media Operations Photography Media Coordination

Project Lead

BTL Plus

Jan 2018 - Jan 2019 (1 year)

Managed project planning, budgeting and LED media truck operations, and executed social media management alongside post-project reporting and reconciliation.

Project Planning LED Media Truck Management Budgeting Social Media Management Event Execution

Supervisor

OSJ Consult

Jan 2017 - Dec 2017 (11 months)

Supervised promoters across outlets, collated daily reports, distributed materials and resolved field issues to ensure smooth project operations.

Promoter Field Reporting

Operations Officer (Part time)

Young Forever Limited

Jan 2014 - Dec 2017 (3 years 11 months)

Managed day-to-day fleet operations, driver payments, maintenance scheduling and vehicle insurance to ensure reliable transportation services.

Fleet Management Scheduling

Supervisor, Integrated Business

Ghana Statistical Service

Sep 2014 - Dec 2014 (3 months)

Supervised a team of 5 enumerators to collect and collate business establishment data, edited questionnaires and coded business activities for accuracy.

Team Supervision Data Collection Questionnaire Editing Quality Assurance

Teaching Assistant

University of Ghana

Jan 2012 - Dec 2013 (1 year 11 months)

Assisted lecturers with tutorials, invigilation and research-related tasks contributing to a published research paper and supporting student project work.

Academic Support Tutoring Research Assistance Report Writing