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@brightmensah1
Results-driven marketing and operations professional specializing in experiential marketing and event delivery.
I am a results-driven marketing and operations professional with over seven years of experience in brand management, experiential marketing, and event coordination. I have led high-impact brand campaigns, product launches, corporate conferences, concerts, and retail activations that deliver measurable results.
My leadership roles at BTL Africa include Senior Manager, Experiential and Account Manager, where I supervised cross-functional teams, managed end-to-end project execution, and implemented policies to improve efficiency and profitability. I have a track record of achieving revenue targets and delivering at least 25% business profitability on assigned portfolios.
I excel at 360° planning, budgeting, costing, stakeholder engagement, promoter management, and post-event evaluation and reconciliation. I have managed large-scale activations for major clients including Vodafone, Guinness, Samsung, Nestle, Telecel, Shell, and others, and I lead digital-first execution approaches using registration pages, Salesforce campaigns, and post-event surveys.
I am organized, analytical, and client-focused, committed to creating outstanding brand experiences through meticulous planning, strong team leadership, and consistent delivery of high-quality events and sales activations.
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Work history, roles, and key accomplishments
BTL Africa
Apr 2024 - Present (1 year 7 months)
Lead experiential strategy and project portfolio management to drive standardized, profitable BTL solutions and digital-first event execution, ensuring 100% client satisfaction and improved operational efficiency.
BTL Africa
Mar 2023 - Mar 2024 (1 year)
Managed end-to-end 360° client briefs and events, led project teams to achieve revenue targets and 25% profitability, and drove account growth through proactive client sourcing and KPI-driven performance.
BTL Africa
Jan 2021 - Feb 2023 (2 years 1 month)
Planned and executed marketing activations and managed promoter teams (including 25 Samsung CE promoters), overseeing reporting, reconciliation and delivery of project standards across activations.
BTL Africa
Jan 2020 - Jan 2021 (1 year)
Handled project planning, budgeting and execution for activations, managed LED media truck operations, and ensured promoter compliance and timely reporting for clients including Samsung Ghana.
Hallmark Media
Jan 2019 - Feb 2020 (1 year 1 month)
Led project planning, resourcing and execution including event logistics and LED media truck management, ensuring accurate post-event evaluation and reconciliation.
BTL Plus
Jan 2018 - Jan 2019 (1 year)
Managed project planning, budgeting and LED media truck operations, and executed social media management alongside post-project reporting and reconciliation.
OSJ Consult
Jan 2017 - Dec 2017 (11 months)
Supervised promoters across outlets, collated daily reports, distributed materials and resolved field issues to ensure smooth project operations.
Young Forever Limited
Jan 2014 - Dec 2017 (3 years 11 months)
Managed day-to-day fleet operations, driver payments, maintenance scheduling and vehicle insurance to ensure reliable transportation services.
Ghana Statistical Service
Sep 2014 - Dec 2014 (3 months)
Supervised a team of 5 enumerators to collect and collate business establishment data, edited questionnaires and coded business activities for accuracy.
University of Ghana
Jan 2012 - Dec 2013 (1 year 11 months)
Assisted lecturers with tutorials, invigilation and research-related tasks contributing to a published research paper and supporting student project work.
Degrees, certifications, and relevant coursework
Bachelor of Science, Home Science
Bachelor of Science in Home Science completed at the University of Ghana, Legon.
Software and tools used professionally
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