Bright Mensah

Lead experiential strategy and project portfolio management to drive standardized, profitable BTL solutions and digital-first event execution, ensuring 100% client satisfaction and improved operational efficiency.

Managed end-to-end 360° client briefs and events, led project teams to achieve revenue targets and 25% profitability, and drove account growth through proactive client sourcing and KPI-driven performance.

Planned and executed marketing activations and managed promoter teams (including 25 Samsung CE promoters), overseeing reporting, reconciliation and delivery of project standards across activations.

Handled project planning, budgeting and execution for activations, managed LED media truck operations, and ensured promoter compliance and timely reporting for clients including Samsung Ghana.

Led project planning, resourcing and execution including event logistics and LED media truck management, ensuring accurate post-event evaluation and reconciliation.

Managed project planning, budgeting and LED media truck operations, and executed social media management alongside post-project reporting and reconciliation.

Supervised promoters across outlets, collated daily reports, distributed materials and resolved field issues to ensure smooth project operations.

Managed day-to-day fleet operations, driver payments, maintenance scheduling and vehicle insurance to ensure reliable transportation services.

Supervised a team of 5 enumerators to collect and collate business establishment data, edited questionnaires and coded business activities for accuracy.

Assisted lecturers with tutorials, invigilation and research-related tasks contributing to a published research paper and supporting student project work.

Bachelor of Science in Home Science completed at the University of Ghana, Legon.