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Brice UserBU
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Brice User

@briceuser

I build profitable PPC campaigns that generate leads, revenue, and brand awareness.

France
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What I'm looking for

I'm looking to help organizations grow revenue, leads, and brand awareness through profitable PPC strategy, campaign optimization, and Google Ads training.

I've managed and optimized Google Ads campaigns for more than 100 clients across diverse industries, helping them increase ROI, generate leads, and expand their online communication.

At Google, I managed a portfolio of 90+ client accounts across Search, Shopping, Display, YouTube, and app campaigns. I built short- and long-term strategies around sales, leads, awareness, and ROI while training sales teams on Google Ads tools and strategy.

As a freelance PPC specialist and Google Ads trainer, I create campaigns from A to Z and teach businesses how to target the right audiences, write impactful ads, manage bids, and improve campaign profitability.

Experience

Work history, roles, and key accomplishments

Self-employed logoSE
Current

Formateur Google Ads

Jul 2021 - Present (5 years 1 month)

Après près de 5 ans d'expérience en webmarketing et 4 ans passés sur Google Ads je propose aujourd'hui une formation entièrement éligible au CPF sur comment utiliser Google Ads.

A l'aide de cette formation vous serez non seulement capable de créer une campagne de A à Z, mais aussi de comprendre comment assurer la rentabilité de vos campagnes et ne plus vous faire avoir par les pièges tendus par

freelance logoFR
Current

PPC Specialist - Google Ads & Facebook specialist

Jul 2019 - Present (7 years 1 month)

As an Expert on Google Ads for more than 3 years I've been working with +100 clients of all kinds of industries. What I propose today is to expand your online communication. My goal is to set up a strategy that will match with your current goals :
- Increase your ROI
- Lead generation
- Improve your brand awareness
- PPC Platforms training

Google logoGO

Campaign Specialist on Google Adwords's Project

Jan 2018 - May 2019 (1 year 4 months)

Adwords specialist in charge of Google Adwords client's accounts.
- Campaign creation and optimization on the differents Google networks: Search, Shopping, Display, Youtube & Application
- Data & information collection from the client
- Develop and apply short and long terms strategies according to client's needs. Brand awareness, increase sales, lead generation, increase ROI
- Manage a portfolio

Mister Auto logoMA

Paid Search Specialist

May 2016 - Jun 2017 (1 year 1 month)

Paid search specialist on UK, Ireland & Portugal websites including :
- Managing bidding through different platforms (Adwords, Bing and Marin Software) while respecting current strategy, budgets and delays
- Account updating and optimizations (KW, Ad texts, campaigns)
- Massive account restructurations
- Content creation (SEA & SEO)

Working Holiday Visa logoWV

Experience abroad

Oct 2014 - Sep 2015 (11 months)

10 months 1/2
Travel in New Zealand for 7 months
The perfect way to learn english through a trivial and rich experience.
During this period I had the following experiences :
- receptionnist
- kitchen commis
- cleaning employee

Travel in South East of Asia for 3 months and a half (Thaïland, Cambodia, Vietnam, Laos)
- Only a touristic travel focused on my desire to discover new places

Ice Development logoID

Web project manager internship

Mar 2014 - Sep 2014 (6 months)


As an intern I was in charge of the following missions :
- Contact prospect in order to set up a meeting
- Lead to a proper commercial proposition
- Create and send the quotations
- Write down specifications
- Meeting organization to define customers/prospects needs
- Monitoring of the different teams working on the project (Designers, integrators & developpers)

ENSATT logoEN

Assistant communication

Jan 2013 - Mar 2013 (2 months)

Mise en place de la communication d'une pièce de théâtre comprenant :
- Rédaction et envoi de communiqué de presse
- Recherche et contact de partenaires
- Relation avec les prestataires
- Achat d'emplacements publicitaires
- Rédaction de cahier des charges
- Gestion de la billeterie

Mc'Donald's logoMC

Equipier polyvalent

Sep 2010 - Feb 2011 (5 months)

Préparation des hamburgers
Hôte de caisse

Education

Degrees, certifications, and relevant coursework

UL

Université Lumière Lyon 2

Bachelor Degree , Webmarketing / Digital communication

2013 - 2014

This degree was oriented to digital communication, project management and included the following cursus :
- Project management
- Web development (HTML, CSS, Javascript, PHP) & Wordpress initiation
- E-commerce basics
- Web design basics

LD

Lycée la Martinière Duchère

BTEC Higher National Diploma, Communication

2011 - 2013

This formation included the following cursus :
- Project management
- Prospection's basics
- Communication's basics
- Communication's laws
- Set up a communication strategy
- Budget & planning management

LD

Lycée la Martinière Duchère

Highschool degree, Litterature

Tech stack

Software and tools used professionally

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