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Brian Bwalya

@brianbwalya

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I build email automation systems that grow retention, LTV, and e-commerce revenue.

Zambia

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What I'm looking for

I'm looking to build and optimize email lifecycle systems that improve retention, customer lifetime value, and revenue for B2B or e-commerce businesses.

At LaunchPoint Business Consultancy, I design full-funnel email campaigns and lifecycle systems that drive revenue and customer retention for B2B and e-commerce clients.

I build welcome, cart-abandonment, post-purchase, and win-back flows in Klaviyo and HubSpot. My segmentation, personalization, subject-line testing, and send-time optimization have helped achieve 40%+ open rates.

I've increased repeat purchase rates by 27% through e-commerce automation focused on retention and repeat revenue. I also provide consulting on email revenue strategy, customer lifetime value, and lifecycle marketing.

As a freelance email copywriter and affiliate marketing specialist, I've written conversion-focused campaigns, nurture sequences, and promotional emails while growing lists, generating leads, and improving campaign ROI.

Experience

Work history, roles, and key accomplishments

Current

Email Marketing Specialist

Current

LaunchPoint Business Consultancy

Jan 2024 - Present (2 years 8 months)

Designs and executes full-funnel email marketing campaigns for B2B and e-commerce clients, building automated flows and segmentation strategies to improve open rates and conversions.

Klaviyo HubSpot Email Automation Segmentation A B Testing Conversion Copywriting Lifecycle Marketing Customer Retention Analytics

Education

Degrees, certifications, and relevant coursework

HubSpot Academy

Professional Development, Email Marketing

2023 - 2023

Grade: Completed Professional Training

Activities and societies: Email Marketing Strategy, Copywriting & Content Creation, Business Development, Lead Generation, Marketing Automation, Customer Retention Strategy, E-Commerce Marketing

Completed professional training in email marketing, digital marketing, copywriting, business consulting, and e-commerce growth.