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Bárbara Basso

@brbarabasso

Social Media Specialist at 2biz Company, shaping its podcast strategy and turning episodes into social content.

At 2biz Company, I manage the company podcast as a branding and authority-building channel. I curate guests, plan episodes, and turn recordings into clips and content for Instagram and YouTube Shorts.

I also manage Instagram strategy and email campaigns at 2biz Company, tracking performance to improve reach and engagement. Previously, as Partnerships Executive, I developed hospitality and food-service partnerships and created monthly materials to encourage referrals.

At The White House Refugee Accommodation, I supported refugee families with practical, linguistic, and emotional assistance. I helped facilitate social and cultural integration while working with people from varied backgrounds.

Earlier, I worked in sales development and content production, including writing advertising copy and managing editorial calendars. I hold an MBA in Marketing from USP ESALQ and a bachelor's degree in Advertising from PUC Minas.

Experience

Work history, roles, and key accomplishments

Current

Social Media Specialist

Current

2biz Company

Apr 2026 - Present (6 months)

Responsible for the strategy and management of the company's podcast as a branding and authority-building channel. Leads guest curation, editorial planning, topic development, and transforms episodes into engagement-driven content.

Podcast Management Content Strategy Guest Curation Editorial Planning Social Media Management Instagram YouTube Shorts Copywriting Email Marketing Performance Monitoring Analytics

Partnerships Executive (Mid-Level)

2biz Company

Aug 2025 - Mar 2026 (7 months)

Developed and managed strategic partnerships within the hospitality, food service, bar, and restaurant industries, creating valuable business connections that generated mutual growth opportunities. Managed the full partnership lifecycle from prospecting to contract closure and coordinated with operations and finance teams.

Partnership Management Prospecting Negotiation Contract Management Relationship Management Content Production Social Media Paid Advertising Operations Coordination

Supervisor

The White House Refugee Accommodation

Jun 2024 - Jul 2025 (1 year 1 month)

Completed a cultural exchange program in Ireland while working at an emergency accommodation center supporting refugee families. Provided direct assistance to vulnerable individuals, facilitating social and cultural integration and offering linguistic, emotional, and practical support.

Intercultural Mediation Communication Skills Conflict Resolution Empathy Working Under Pressure Multicultural Environment

Sales Development Representative (SDR)

2biz Company

Jan 2022 - May 2024 (2 years 4 months)

Worked within the commercial department of a Marketing and Sales Consultancy, focusing on inbound marketing strategies. Responsibilities included company research, prospect qualification, scheduling qualified meetings, and supporting content creation for Google Ads and Facebook Ads campaigns.

Inbound Marketing Prospecting Lead Qualification CRM Google Ads Facebook Ads Copywriting Commercial Strategy Process Improvement

Volunteer English Teacher

Projeto Acácia

Jan 2020 - Dec 2022 (2 years 11 months)

Planned and delivered weekly English lessons for underprivileged children and teenagers, focusing on speaking skills, vocabulary, and basic grammar. Adapted teaching materials and methodologies for remote learning using Google Meet.

Teaching Lesson Planning English Google Meet Adaptability Assessments Feedback

Sales Development Representative (SDR)

V4 Company

Jun 2021 - Dec 2021 (6 months)

Worked in outbound marketing, creating prospecting lists, engaging with leads, conducting follow-ups, and sharing relevant content to move prospects through the sales funnel and generate qualified sales meetings for marketing service contracts.

Outbound Marketing Prospecting Engagement Lead Follow up Sales Funnels Lead Generation

Content Producer

Bemdito Comunica

Jan 2020 - Apr 2021 (1 year 3 months)

Created advertising copy for social media platforms such as Facebook and Instagram, aligned with communication and digital marketing strategies. Managed editorial calendars, content planning, and post scheduling through Mlabs.

Copywriting Social Media Content Planning Editorial Calendar MLabs Brand Voice Engagement

Advertising Account Assistant

Helvética – Agência Laboratorial

Aug 2018 - Dec 2018 (4 months)

Supported communication between clients and creative teams, participated in alignment meetings, gathered project requirements, and contributed to strategic briefing development. Monitored project timelines to ensure timely delivery and quality standards.

Client Communication Project Coordination Briefings Timeline management Quality Assurance