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Larissa Coelho

@larissacoelho

Marketing professional at Petrobras, supporting Diversity, Equity and Inclusion communications and creating digital marketing content.

Brazil

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At Petrobras, I work in Communications for the Diversity, Equity and Inclusion Coordination within the DPI. I also supported management in the Renewable Energy sector, gathering and analyzing management data and preparing critical analysis meetings.

As a freelance copywriter for MOBILOUD, I produced written content for the company blog and social media. I’ve also worked on social media strategy for a business law practice and managed social media posts, metrics, and email marketing for an advertising agency.

At Associação Quatro Patinhas, I volunteered in social media management, responding to customer comments on Facebook and writing digital advertising content. I also created the personal video-cast project “Comunicando o Mundo,” which aims to interview professionals from different fields, countries, and cultures.

My background includes a degree in Social Communication (Advertising), a professional master’s in Business Administration with a Finance emphasis, and ongoing MBA studies in Marketing and Digital Media. I’ve also published research on product development risks in fast-fashion retail.

Experience

Work history, roles, and key accomplishments

Current

Diversidade, Equidade e Inclusão

Current

Petrobras

Responsible for acting in the Communication of the Diversity, Equity and Inclusion Coordination of the DPI (Petrobras).

Communication Skills Diversity Equity Inclusión

Freelancer em Redação Publicitária

MobLoud

Responsible for producing written content for the company's blog and social media.

Copywriting Blog Writing Social Media

Freelancer em Gestão de Mídias Sociais

Agência de Publicidade

Management and organization of posts for social networks, analysis and monitoring of metrics, and email marketing.

Social Media Management Metrics Analysis Email Marketing

Freelancer em Social Media

Escritório de Advocacia | Mentoria e Advocacia Empresarial

Responsible for strategic insights to improve digital marketing performance, contacting companies for service provision, and analyzing the strategic and creative design situation of the client's social media.

Social Media Digital Marketing Strategic Insights

Estagiária Voluntária de Gestão de Mídias Sociais

Associação Quatro Patinhas

Attended to first-level demands with clients on social media, established relationships with clients who commented on the NGO's Facebook posts to promote positive channel engagement, and created texts for digital media focused on advertising and propaganda.

Social Media Management Customer Engagement Copywriting

Apoio à Gestão do Setor de Energias Renováveis

Petrobras

Responsible for supporting the management of the Energy Management of the Duque de Caxias Refinery, in the collection and verification of management data, as well as in the preparation and presentation of critical analysis meetings.

Data Analysis Management Reporting Renewable Energy