Looking for a job

Brandy Shay

@brandyshay

Executive operations director at The Monarch overseeing 300+ annual events, multimillion-dollar budgets, and revenue strategy.

United States

Message

At The Monarch, I oversee strategy and operations across The Monarch, Monarch Venues, and Sola Salons Ogden. I guide more than 300 annual events while balancing customer experience, revenue goals, and operational performance.

I partner with ownership on financial performance, event revenue strategy, and long-term growth. I also build SOPs, KPI dashboards, and workflows to support consistency and scalability.

At Shay Design & Consulting, I provide fractional executive leadership to hospitality, venue, and service-based organizations. My work includes supporting Lotus House on profitability, sales strategy, revenue growth, and organizational performance.

At Where Women Create Publications, I helped scale one publication into four internationally distributed magazine titles and a media and events platform. I also directed operations for The Creative Connection, coordinating more than 700 educators, speakers, sponsors, vendors, and industry professionals for a conference of approximately 3,000 attendees.

Experience

Work history, roles, and key accomplishments

Current

Executive Operations Director & Strategic Consultant

Current

The Monarch

Jan 2019 - Present (7 years 9 months)

Provide executive operations and strategic partnership to ownership, overseeing event strategy, financial performance, revenue growth, marketing alignment, and operational systems across multiple business units. Lead a portfolio of 300+ annual events and manage multimillion-dollar budgets.

Event Strategy P&L management Budgeting Forecasting Revenue Growth Marketing Alignment Sales Pipeline Sponsorship Partnerships Customer Experience SOP Development KPI Dashboards Team Leadership AI Enabled Productivity Specialist

Current

Fractional Executive & Strategic Operations Consultant

Current

Shay Design & Consulting

Jan 2018 - Present (8 years 9 months)

Provide fractional executive leadership and strategic consulting for hospitality, venue, and service-based organizations, focusing on revenue performance, customer experience, organizational structure, and operational systems. Currently support Lotus House in Las Vegas with profitability, sales strategy, and KPIs.

Strategic Consulting Revenue Growth Customer Experience KPI development SOPs Operational Systems Leadership Coaching Organizational Assessment AI Tools Financial Analysis

Marketing Director

The Monarch

Jan 2017 - Dec 2019 (2 years 11 months)

Led brand strategy, digital marketing, community engagement, audience development, and business development initiatives. Increased audience engagement through website strategy, email marketing, social media, content development, and community partnerships.

Brand Strategy Digital Marketing Community Engagement Audience Development Business Development Email Marketing Social Media Content Development Partnerships

Director of Operations

Where Women Create Publications

Jan 2007 - Dec 2017 (10 years 11 months)

Directed operations across publishing, editorial, creative production, marketing, events, partnerships, and distributed teams. Scaled the company from one publication to four internationally distributed magazine titles and directed an internationally recognized conference serving approximately 3,000 attendees.

Operations Management Publishing Event Operations Sponsorship Vendor Management Budgeting Logistics Staffing Marketing Distributed Team Leadership Process Improvement

Financial Controller / Systems Analyst

Hazen Studios, Color Pro Lab & TEAM Hazen

Jan 2002 - Dec 2007 (5 years 11 months)

Managed accounting systems, financial reporting, budgeting, forecasting, operational analysis, and performance reporting across multiple business units. Developed reporting tools and process improvements that strengthened financial visibility and operational efficiency.