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Brandon Craven

@brandoncraven

SEO Director with 15+ years in organic search, GEO/AEO and team leadership, from legal marketing and nonprofits to national brands.

United States

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What I'm looking for

Full-time, fully remote (US-based) in-house leadership role in organic search: SEO Director, Head of SEO, or GEO/AEO and AI search strategy. Organic only, no paid media or agency roles. $150,000+ base salary.

SEO Director with 15+ years of experience in organic search strategy and team leadership. Background ranges from global private equity and nonprofit environments to the single most competitive arena in organic and paid search: legal marketing at a 100+ attorney national law firm. From fintech to the commercial division of one of the world’s most recognizable children’s companies (Little Tikes), emerging AI strategies have been deployed to reshape marketing efforts. Strengths: site architecture, structured data, executive reporting, cross-functional leadership. Practices compliant AI usage while working hand-in-hand with the nation’s top data privacy and ethics attorneys. A past highlight: growing leads 20-40% YoY across eight national brands while leading a cross-functional team of SEM specialists, web developers, and content creators.

Experience

Work history, roles, and key accomplishments

Current

Digital Acquisition Manager

Current

Siri & Glimstad LLP

Mar 2025 - Present (1 year 8 months)

Lead multi-channel digital acquisition across three websites and multiple legal practice areas, integrating SEO, PPC, AI search optimization (GEO/AEO) and conversion optimization to drive qualified leads. Execute technical SEO, local SEO, content and link-building strategies, and strengthen E-E-A-T signals through attorney-focused content and authoritative legal resources.

Director of Marketing

Brighter Financial Futures

Oct 2020 - Mar 2025 (4 years 5 months)

Directed marketing for a 501(c)(3) educational improvement fintech organization, securing educational and philanthropic sponsors through multi-channel strategies. Oversaw three websites, digital ad campaigns, and GDPR/CCPA and ADA compliance. Improved CTR 6% and ROAS 45%, grew event attendance 30% YoY, lifted email engagement 20%, and established DreamLearnPitch.org serving 20,000+ students.

Digital Marketing Manager

Little Tikes Commercial

Aug 2016 - Oct 2020 (4 years 2 months)

Led demand generation and product marketing for the flagship and seven other outdoor recreation brands, managing SEM specialists, web developers, an earned-media team and a web admin. Grew leads 20-40% YoY across brands and organic traffic 20-30% YoY at three competing brands. Deployed marketing automation (+20% email opens, +10% CTR) and launched a product database for three redesigned sites.

Digital Marketing Manager

Playworld Systems, Inc

Feb 2008 - Aug 2016 (8 years 6 months)

Managed the company's three websites and directed app development, website redesigns, analytics monitoring, SEO conversion rate optimization and long-form content creation. Increased leads 30% with the 2016 Drupal redesign of Playworld.com, built a Magento eCommerce site averaging a $25,000 order value, and launched the first international website with IP-geolocation-controlled experiences.