
Brandon Bolling
@brandonbolling
I build sponsor-driven sports, automotive, gaming, and creator IP into revenue platforms.
What I'm looking for
I've built commercial platforms for Nissan, Ford, Valvoline, eBay Motors, Ubisoft, and T-Pain across motorsport, gaming, live events, OTT, retail, and licensing. At Forsberg Racing, I turned partnerships into global IP including the Altimaniac and Racecar Revival, delivering a verified 306% ROI and 7M+ organic YouTube views.
I'm currently developing U.S. commercial relationships for FAT International, where I closed Nissan North America as the platform's first U.S. partnership. Earlier, I led global partnerships and monetization at Pro League Network and helped scale Meta's New York office from 25 to 1,500+ employees while managing $40MM+ in annual media spend.
Experience
Work history, roles, and key accomplishments
Working on behalf of FAT International — the Porsche-connected motorsport and lifestyle platform built around FAT Karting League, FAT Racing, FAT Manki, and FAT Ice Race — to develop U.S. commercial relationships, sponsor strategy, and brand partnerships. FAT International is led by Ferdinand Porsche and former Ferrari/Williams F1 engineer Rob Smedley.
Closed Nissan North America as a sponsor of
Led global partnerships, original IP, and monetization strategy across PLN's portfolio of alternative sports — combat, automotive, golf, action sports.
Built the playbook for sponsor-driven, creator-first sports formats across OTT and digital, designed so formats and partner structures outlived any single deal.
Brought Ford RTR in as title sponsor of the Ford RTR x T-Pain CarJitsu Championship a
Ran day-to-day operations and led brand partnerships, content, and IP for the championship-winning motorsports team. Managed budgets, books, and employee operations through a strategic pivot, transforming the company into a global content, licensing, and IP engine. Built 360° brand ecosystems across vehicle builds, gaming, retail, esports, and experiential.
Led brand partnerships across Nissan, U
Built B2's brand, OTT, and creator ecosystem. Led GTM and partnership strategy for early-stage wellness, lifestyle, and home-tech companies.
Launched Milo Innovations, a senior-care lifestyle-tech platform. Built buyer personas, repositioned the brand from feature-led utility to purpose-driven lifestyle product, ran beta programs in Charlotte, Orlando, and Portland.
Secured pilot partnerships wi
Founding member of Meta's New York office. Helped scale it from 25 to 1,500+ employees during pre-IPO hypergrowth.
Managed $40MM+ in annual media spend for Visa, Starbucks, Domino's, Citibank, Delta, and ABC. Supported the close on multiple seven-figure brand deals as part of the cross-functional NY team.
Built Meta's first custom audience clusters — the precursor to the Custom Audiences product
Fifth employee. Managed digital display ad operations for major media clients while designing early ad delivery workflows and reporting standards. Helped scale the company from a startup to 30+ employees across three offices before being recruited to Facebook.
Joined pre-Amazon acquisition. Managed customer accounts, partner onboarding, and content licensing during early-stage monetization. Contributed to platform operations and sales pipeline development.
Co-founded a B2B consulting firm specializing in paperless digital solutions for law offices. Generated $200K+ in first-year revenue without external investment.
Part of the team that opened the first Apple Store in the New York Metro Area, pre-iPod. Delivered customer experience, sales, and technical support during Apple's foundational retail launch phase.
Education
Degrees, certifications, and relevant coursework
Rutgers University
Wentworth Institute of Technology
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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