Open to opportunities

Braden User

@bradenuser

Message

Digital marketing lead with a focus on ROI-driven strategies.

Malaysia

Message

What I'm looking for

I'm seeking a dynamic role where I can leverage my marketing expertise to drive growth and innovation, ideally in a collaborative environment that values creativity and strategic thinking.

I'm Braden Tan, a passionate marketer dedicated to helping ambitious brands grow with clarity, precision, and profit. With a unique blend of psychological insight and engineering principles, I craft high-ROI advertising strategies that resonate with target audiences. My experience spans various roles, from leading marketing teams to executing successful campaigns that drive measurable results.

Currently, as the Marketing Lead at PRISM+, I've successfully increased overall ROI from 3 to 8 at a SGD150k spend level. I manage a lean team to ensure our campaigns are not only effective but also innovative, leveraging KOL marketing and co-branding initiatives with notable partners. My previous role as a Digital Marketing Manager at Aik Huat Hardware Group allowed me to lead a talented team, where we implemented workflow automation tools that significantly improved productivity and reduced collaboration friction.

My journey in performance marketing has equipped me with the skills to manage substantial budgets and optimize campaigns across various platforms. I thrive on data-driven decision-making and continuously seek to enhance performance metrics, ensuring that every marketing dollar spent translates into tangible growth for the brands I work with.

Experience

Work history, roles, and key accomplishments

Current

Marketing Lead

Current

PRISM+

Jan 2024 - Present (1 year 6 months)

Successfully increased overall ROI from 3 to 8 at SGD150k spend level, through creative messaging and backend paid advertising setup. Manages a lean team of creative, PR and marketing ops to ensure monthly campaigns are set up accordingly and grow vertically through KOL Marketing and ad-hoc campaigns.

ROI Paid Advertising Campaign Management Team Leadership PR Marketing Operations Digital Marketing

Digital Marketing Manager

Aik Huat Hardware Group

Jan 2023 - Present (2 years 6 months)

Led a team of 5 in delivering comprehensive marketing solutions, including web development, social media strategy, and marketplace management. Implemented workflow automation tools and CRM strategies to enhance productivity and reduce customer churn.

Digital Marketing Team Leadership Web Development Social Media Marketing Marketplace Management CRM Affiliate Marketing Performance Analytics Content Marketing

Performance Marketing Executive

Dentsu Media

Jan 2020 - Present (5 years 6 months)

Managed performance marketing for up to 24 brands, improving overall performance by 21-42% through campaign restructuring, audience targeting, and ad messaging. Performed budget tracking and effective budget steering for a USD $90k daily budget across paid media channels.

Performance Marketing Campaign Management Paid Media Data Analysis Digital Advertising Client Management

Performance Marketing Lead

Lazada Malaysia

Jan 2020 - Present (5 years 6 months)

Assisted in managing PPC portfolios for ClubMed Regional, focusing on Paid Search, Display, and Programmatic advertising. Achieved 99% Top Impression Share for Branded Keywords on Google Search Ads and consistently met booking entry and booking KPIs.

PPC Paid Search Display Advertising Programmatic Advertising Media Planning Google Ads KPIs Digital Marketing Strategy

Education

Degrees, certifications, and relevant coursework

Self-taught

Self-taught, Marketing

Acquired comprehensive marketing knowledge through self-study, focusing on practical application and industry best practices. Developed expertise in various marketing domains, including digital strategies and performance optimization.