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BH@bouzinehossam
Strategic Commercial & Operations Director with a focus on growth.
MoroccoI am a strategic and growth-focused Commercial & Operations Director with over 7 years of experience in leading high-impact teams and driving revenue across the hospitality, service, and commercial sectors. My educational background includes a Master’s degree in Business & Hospitality Management, complemented by executive certifications in sales leadership, revenue optimization, and customer experience. I have a proven track record of scaling performance, optimizing profit margins, and building strategic partnerships.
Currently, I serve as the Head of Commercial Operations & Business Strategy at Selman Luxury Hospitality Group in Marrakech, where I successfully delivered a 34% revenue increase through strategic planning and commercial transformation initiatives. My role involves leading contract negotiations with key global partners and overseeing a team of over 12 professionals across sales, reservations, and revenue. I am passionate about leading transformation and expansion efforts in dynamic, global environments.
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Work history, roles, and key accomplishments
Selman Luxury Hospitality Group
Delivered a 34% revenue increase through strategic planning and commercial transformation initiatives. Led contract negotiations with key global partners and oversaw a team of 12+ across sales, reservations, and revenue.
Sofitel Essaouira Mogador Golf & Spa | Accor Group
Jan 2021 - Dec 2022 (1 year 11 months)
Implemented a VIP loyalty program and redesigned client journey touchpoints to elevate the guest experience. Forged new partnerships with travel agencies and government institutions, expanding the corporate client base.
Hotel Aljasira Essaouira | Boutique Hospitality Brand
Jan 2019 - Dec 2021 (2 years 11 months)
Achieved 36% conversion improvement through process automation and yield strategy. Trained front desk and sales staff in advanced upselling techniques.
Atlas Essaouira & Spa & Riad Inna
Jan 2018 - Dec 2019 (1 year 11 months)
Delivered VIP guest experiences for high-profile clients and corporate groups. Managed concierge services, guest satisfaction reporting, and group event coordination.
Degrees, certifications, and relevant coursework
UUMaster's in Business & Hospitality Management, Business & Hospitality Management
Completed a Master's degree focused on business and hospitality management. This program provided advanced knowledge in strategic leadership and operational excellence within the hospitality sector.
Baccalaureate, Mathematics (Math B)
Obtained a Baccalaureate in Mathematics (Math B). This foundational education provided a strong analytical and quantitative skill set.
CUExecutive Certification, Strategic Sales Management
Completed an executive certification in Strategic Sales Management. This program enhanced skills in developing and implementing effective sales strategies.
ESExecutive Certification, Global Revenue Optimization
Attained an executive certification in Global Revenue Optimization. This certification focused on maximizing revenue through advanced strategies and techniques.
ESExecutive Certification, Leadership in Customer Experience
Earned an executive certification in Leadership in Customer Experience. This program provided insights into leading and enhancing customer satisfaction initiatives.
UCExecutive Certification, Business Analytics for Managers
Completed an executive certification in Business Analytics for Managers. This program focused on leveraging data and analytics for informed business decisions.
Online Certification, Hotel Digital Marketing
Achieved Google Certified status in Hotel Digital Marketing. This certification provided expertise in digital marketing strategies specific to the hotel industry.
Software and tools used professionally
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