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Bo Reenberg

@boreenberg

MarTech & AI Architect building agentic workflows and a modular email framework adopted by 15+ clients.

As an Independent Architect - MarTech & AI, I support clients and partners with architecture, AI, implementation, tech strategy, marketing automation, CDP and CRM programs.

At NexusOne, I was responsible for the MarTech team and platforms and advised 20+ clients on Agillic and Tealium implementations. I developed and productized a multi-brand email framework adopted by 15+ clients, generating DKK 2M+ in revenue.

At ResponsiveConsultingGroup, I was responsible for the development team, marketing automation solutions and predictive analytics setup. I was hired to lift solution quality, and client satisfaction ratings increased significantly within the first 12 months.

At Wunderman (now WPP Enterprise Solutions), I was lead architect on the global rollout of Adidas Group's marketing automation campaigns on Adobe Campaign (Neolane). The rollout spanned 150+ markets, 40+ languages and three brands.

Experience

Work history, roles, and key accomplishments

Current

Independent Architect - MarTech & AI

Current

Independent

Jan 2025 - Present (1 year 10 months)

Supporting clients and partners with architecture, AI, implementation, tech strategy, marketing automation, CDP and CRM programs.

Martech AI Architecture Implementation Tech Strategy Marketing Automation CDP CRM

Senior MarTech Architect, Team & Delivery Lead

NexusOne

Jan 2020 - Jan 2026 (6 years)

Responsible for MarTech team and platforms, trusted advisor to 20+ clients on Agillic and Tealium implementations. Developed and productized a multi-brand email framework adopted by 15+ clients, generating DKK 2M+ revenue.

Martech Agillic Tealium Email Framework NodeJS Client Advisory Team Leadership Delivery Management

Team Lead, Technology/Senior Solution Architect

Responsive Consulting Group

Jan 2016 - Jan 2020 (4 years)

Responsible for development team, MA solutions and predictive analytics setup. Hired to lift solution quality; increased client satisfaction ratings significantly within the first 12 months.

Team Leadership Marketing Automation Predictive Analytics Solutions Architect Customer Satisfaction

Senior Lead Architect

Wunderman

Jan 2012 - Jan 2016 (4 years)

Lead architect on global rollout of Adidas Group's marketing automation campaigns on Adobe Campaign (Neolane) across 150+ markets, 40+ languages and 3 brands. Additional client work for Telenor, SAS, Air Canada, Aftonbladet and Matas.

Adobe Campaign Marketing Automation Global Rollouts Architecture Client Management