Open to opportunities

Aleksandra Nechaeva

@aleksandranechaeva

Message

Marketing strategist and team lead building end-to-end customer journeys that grow international B2B and B2C revenue.

Serbia

Message

What I'm looking for

I want to lead cross-functional marketing work from market research to full customer journeys—using CRO, analytics, and AI tools—to drive measurable revenue growth in international B2B and B2C markets.

I build go-to-market and full customer journey strategies for international brands, with hands-on leadership across cross-functional teams.

At Nail Republic, I developed go-to-market for Turkey and India through customer journey work and market research, driving 15% sales growth in 6 months while leading 8–10 specialists.

I’ve also improved conversion and engagement by tightening the funnel: at Nail Republic I reduced bounce rate by 15% and increased conversion by 10% via CRO-driven UX/UI priorities, and I cut objection rates by 10% by refining client dialogue scripts.

Before that, I grew audiences and launches as a freelance marketing and digital consultant, including increasing organic reach by 60% and follower growth by 20% in 6 months, plus delivering digital strategy for real estate and online training programs.

Experience

Work history, roles, and key accomplishments

Current

International Marketing Specialist (Team Lead)

Current

Nail Republic

Aug 2025 - Present (1 year)

Developed go-to-market strategy for Turkey and India, driving 15% sales growth within 6 months. Led a cross-functional team of 8-10 specialists and managed monthly ad budget of €2,000+.

Google Analytics Meta Ads Google Ads AI Driven Marketing Team Leadership CRO Market Research

Marketing Specialist

Domgazobeton

Jan 2025 - Jul 2025 (6 months)

Launched digital campaigns that increased lead conversion and audience engagement. Increased Pinterest engagement by 70% through a new content strategy.

Digital Campaigns Pinterest Strategy Brand Development

Freelance Marketing & Digital Consultant

Self Employed

Jan 2021 - Dec 2024 (3 years 11 months)

Conducted social media and website audits, delivering actionable insights for content and strategy improvement. Increased organic reach by 60% and follower growth by 20% within 6 months.

Social Media Audits Content Strategy Paid Ads Visual Design