Samuel Obi
@samuelobi
Principal Product Designer specializing in AI-enabled platforms and complex, data-driven workflows.
United StatesWhat I'm looking for
I’m a senior/staff product designer with experience building regulated, data-intensive platforms across emerging and global markets. My background spans fintech, healthcare, government infrastructure, AI-powered SaaS, and creator platforms.
Much of my experience sits in high-complexity environments: multi-market products, regulated domains, data-heavy platforms, and organizations navigating scale. These contexts have shaped how I think about design, as a strategic function that drives clarity, alignment, and long-term leverage.
Experience
Work history, roles, and key accomplishments
Led product design initiatives across healthcare platforms, partnering with engineering and product leadership to translate business strategy into scalable experiences. Established systemized design patterns to improve consistency and reduce development friction while driving cross-team alignment.
Worked on enterprise financial platforms supporting institutional workflows and operational intelligence systems.
Improved usability of complex, high-volume transactional interfaces and simplified multi-step workflows with reusable UI patterns aligned to enterprise governance.
Worked on enterprise financial platforms supporting institutional workflows and operational intelligence systems. Improved usability of complex, high-volume transactional interfaces and simplified multi-step workflows with reusable UI patterns aligned to enterprise governance.
Product Designer
Seamfix
Jan 2021 - Jan 2022 (1 year)
Designed large-scale digital identity and verification workflows used by governments and enterprises. Built and governed a unified design system to reduce design debt and translate technical operational dashboards into intuitive decision-making interfaces.
Product Designer
Multi-Domain Product & Agency Work
Jan 2018 - Jan 2021 (3 years)
Delivered UX/UI solutions across fintech, media, entertainment, and early-stage startups. Designed 0→1 products from concept to launch and built early design systems to enable product scalability.
Education
Degrees, certifications, and relevant coursework
AI-Driven Designer
AI-Driven Designer, AI-Driven Design
Completed an AI-Driven Designer program in 2026.
University of Sydney
Design Strategy, Design Strategy
Completed a Design Strategy program at the University of Sydney in 2021.
Obafemi Awolowo University
Bachelor of Science, International Relations
Earned a B.Sc. in International Relations from Obafemi Awolowo University, completed in 2015.
Availability
Location
United StatesAuthorized to work in
Website
samobi.framer.aiPortfolio
samobi.framer.aiSocial media
Job categories
Skills
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