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Ambalika guha

@ambalikaguha

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Senior UX/UI Designer specializing in accessibility and AI-assisted product design.

India

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What I'm looking for

I’m looking for remote, hybrid, or on-site opportunities where I can lead senior UX/UI product design, strengthen WCAG accessibility, and apply AI-assisted workflows to accelerate research, prototyping, and design validation.

I’m a Senior UX/UI Designer with 15+ years of experience shaping intuitive digital products across Fintech, Banking, Insurance, Enterprise SaaS, EdTech, Telecom, and E-commerce. I turn complex business requirements into user-centered experiences that balance customer needs with business goals.

My work is strongly grounded in accessibility—I spearheaded WCAG 2.1 compliant accessibility initiatives for Axis Bank Net Banking, improving digital inclusivity for 100,000+ users. I also lead full design processes end-to-end, including research, wireframing, high-fidelity UI, and developer handoff.

I’ve built and scaled multi-user dashboards and role-based systems that simplified workflows and improved learner engagement, and I’ve delivered 50+ end-to-end product features across web, mobile, and enterprise platforms. I’m experienced with design systems and cross-platform consistency, helping global teams ship cohesive experiences in Agile environments.

I also leverage AI tools to accelerate research, ideation, prototyping, and design validation—integrating AI-assisted design workflows to improve iteration cycles and concept validation. Whether collaborating across time zones or consulting for startups, I focus on actionable UX audits, product strategy, and pragmatic, technically feasible solutions.

Experience

Work history, roles, and key accomplishments

Current

Independent UX Consultant

Current

Self-Employed

Apr 2025 - Present (1 year 3 months)

Led end-to-end UX research, wireframing, and high-fidelity UI redesign for Costa Vista, delivering a fully responsive web redesign aligned to premium brand goals. Also conducted UX audits and product strategy sessions and used AI tools to accelerate ideation, prototyping, and concept validation.

UX Research Wireframing Responsive Web Design Product Strategy Prototyping ChatGpt Midjourney Figma AI

UX Designer

LearningMate

Oct 2020 - Apr 2025 (4 years 6 months)

Designed enterprise learning platforms and mobile applications for international EdTech clients, including EdioGo and Southampton mobile apps. Delivered scalable mobile workflows, multi-user dashboards, role-based systems, and AI-supported research synthesis to personalize learning experiences.

Enterprise UX Mobile App Design AI Assisted Research Synthesis Ideation Prototyping Agile Methodology Cross Functional Collaboration

UI/UX Designer

Idealake Information Technologies

Nov 2018 - Feb 2020 (1 year 3 months)

Led UX design for Fintech and Insurance clients, simplifying complex financial and policy workflows for end users. Spearheaded WCAG 2.1 accessibility initiatives for Axis Bank Net Banking and used heuristic evaluations and usability testing to drive data-informed improvements.

UX Design FinTech UX Insurance UX Heuristic Evaluation Usability Testing Figma

UX Designer

Infosys BPM Ltd

Feb 2013 - Jun 2018 (5 years 4 months)

Designed enterprise UX solutions for global clients including GlaxoSmithKline, AT&T, and Ulta.com. Streamlined internal enterprise workflows and built scalable design frameworks and reusable component libraries to support large engineering teams.

Enterprise UX Workflow Optimization Healthcare UX Component Libraries Design Frameworks