Bianca Cooke
@biancacooke
Dynamic Sales & Events Manager with over 10 years of experience.
What I'm looking for
I am a dynamic and accomplished Sales & Events Manager with over 10 years of experience in the hospitality and events industry. I have a proven track record of driving revenue, leading high-impact events, and delivering premium guest experiences across diverse venues. My expertise lies in managing end-to-end event operations, guiding cross-functional teams, and building long-term client relationships. I am recognized for my strategic thinking, precision under pressure, and relentless focus on service excellence and commercial results.
Throughout my career, I have successfully planned and delivered events for up to 1,000 guests at some of London’s most dynamic venues, including Market Halls and Vinegar Yard. I have led cross-functional teams and mentored Sales & Events Executives to exceed revenue targets and client satisfaction goals. My entrepreneurial spirit was showcased when I launched and ran a successful food truck business in Bangkok, demonstrating my commercial acumen and ability to collaborate effectively with various stakeholders.
Experience
Work history, roles, and key accomplishments
Sales & Marketing Manager
Grays Inn
Apr 2024 - Jul 2025 (1 year 3 months)
Spearheaded strategic sales and marketing initiatives that boosted revenue and expanded brand presence in competitive markets. Led a high-performing sales team, setting clear KPIs, delivering training, and driving continuous improvement through performance reviews.
Sales & Events Manager (Temp)
Market Halls
Jan 2025 - May 2025 (4 months)
Managed proactive sales and event planning across multiple Market Halls venues, delivering private hires, corporate bookings, and brand activations. Led a team of Sales & Events Executives, coordinating cross-functional efforts with marketing, operations, and vendor teams to ensure successful event execution.
Sales & Events Manager
Vinegar Yard
Jun 2022 - Nov 2024 (2 years 5 months)
Delivered full-scale event management for a high-volume venue hosting up to 1,000 guests, designing and implementing sales strategies that consistently met and exceeded revenue targets. Orchestrated logistics and vendor coordination, directing a cross-functional team to ensure flawless execution.
Sales, Events & Marketing Manager
Eclectic Bars
Jun 2021 - Jun 2022 (1 year)
Evaluated and critically analysed all events post-delivery, overseeing the design and production of all marketing collateral, promotions, advertisements, and social media content. Liaised with clients from initial enquiry through to event completion, ensuring client satisfaction and managing project and event budgets.
Client Relations Manager
Berkley London
Dec 2019 - Jul 2020 (7 months)
Built strong client relationships, resulting in repeat business and referrals. Delivered tailored service solutions and effectively resolved client concerns.
Receptionist
11 Cadogan Gardens Hotel 5* (Relais & Châteaux)
Oct 2019 - Dec 2019 (2 months)
Front-of-house specialist providing luxury guest service. Acted as the key liaison between departments to ensure seamless guest experiences.
Front Office & Guest Relations Executive
Olea All Suite Hotel 5* – Marriott Group
May 2019 - Oct 2019 (5 months)
Delivered high-level guest services at a 5-star resort, handling special requests and maintaining a strong front-of-house presence for international clientele.
Sales & Events Executive
ETM Group – Royal London House Hotel
Jan 2018 - Jun 2018 (5 months)
Managed end-to-end event coordination, client liaison, and revenue generation. Collaborated with internal teams to ensure smooth event delivery.
Founder
Cactus Mexican Street Food Truck
Jun 2013 - Dec 2017 (4 years 6 months)
Founded and operated a successful street food business. Oversaw kitchen operations, menu planning, and event partnerships, including festivals and pop-ups.
Education
Degrees, certifications, and relevant coursework
Southampton Solent University
BA (Hons) Fashion, Writing & Culture, Fashion, Writing & Culture
Studied Fashion, Writing & Culture at Southampton Solent University. Gained expertise in various aspects of the fashion industry, including writing and cultural analysis.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
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