Open to opportunities

Bianca Araujo Santos Geniole

@biancaaraujosantosge

Message

I build revenue-focused brand partnerships and go-to-market campaigns for global entertainment and consumer brands.

Italy

Message

What I'm looking for

I'm looking to lead go-to-market, brand partnership, licensing, and integrated commercial campaigns that connect global brand vision with locally relevant execution.

At The Walt Disney Company, I orchestrate go-to-market execution for Marvel, Star Wars, and Disney Princess across 10+ markets in the Americas, connecting global franchise strategy to local commercial priorities.

I've built integrated commercial plans with Ad Sales, Marketing, and Category teams; developed client-ready pitch packages; and identified partnership opportunities across retail, licensing, and media. Previously, I led influencer, brand partnership, PR, and consumer-products campaigns for Disney franchises, Disney+, Studios, and Disney Channel in Brazil and Latin America.

I bring 10+ years across entertainment, fashion, and luxury, including luxury influencer and press relations at Terapia do Luxo & Ativa Assessoria. I work in Portuguese, English, and Spanish and am actively learning Italian.

Experience

Work history, roles, and key accomplishments

Manager, Brand Commercialization Americas

The Walt Disney Company

Oct 2025 - May 2026 (7 months)

Orchestrated go-to-market execution for Marvel, Star Wars, and Disney Princess across the Americas, aligning global franchise strategy with local market priorities for 10+ country markets. Partnered with Ad Sales, Marketing, and Category teams to develop integrated commercial plans, directly supporting revenue growth and category expansion initiatives.

Go To Market Strategy Localization Brand Partnerships Stakeholder Management Licensing Consumer Products Commercial Planning Pitch Development