Ludovica Rencricca

At CBA Italy, part of WPP Group, I develop brand strategies, positioning, storytelling, creative concepts, manifestos, copywriting, and communications plans.

I've conducted stakeholder interviews, benchmark research, landscape and trend analysis, including survey analysis, to shape strategic recommendations. Previously at Blossom, I supported brand positioning, strategic narrative changes, brand audits, internal brand activation, advertising concepts, and communications strategy.

My work also includes social innovation project management and reporting at Ashoka, plus public relations support for cultural events at Rimini Fiera.

I'm passionate about music, fashion, and sustainability, and I bring a humanities and international relations background to building compelling brand identities and creative strategies.