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Bhushan Patil

@bhushanpatil6

I am a Senior Associate specializing in marketing mix modeling and healthcare analytics.

India
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What I'm looking for

I seek healthcare analytics roles focused on marketing mix modeling and data-driven strategy, where I can build scalable models, deliver actionable insights, grow technically, and contribute in collaborative, agile teams.

I am a Senior Associate with 3+ years of healthcare consulting experience and a postgraduate degree in Industrial Mathematics and Computer Applications. I specialize in Marketing Mix Modeling, statistical modeling, machine learning and advanced data analysis, and I regularly translate complex data into actionable business outcomes for US and European healthcare clients.

I have led MMM engagements for clients such as Takeda, Bayer, GSK and Boehringer Ingelheim, developed forecasting and scenario models, and built Power BI dashboards to surface KPIs in real time. I combine technical proficiency in Python, SQL, Alteryx and MarketingIQ with a collaborative, results-driven approach—earning recognition such as the BRAVO Award for high-quality delivery.

Experience

Work history, roles, and key accomplishments

Axtria India Pvt Ltd logoAL
Current

Senior Associate

Axtria India Pvt Ltd

Jan 2024 - Present (1 year 9 months)

Led global Marketing Mix Modeling projects for clients including Takeda, Bayer, GSK, and Boehringer Ingelheim, delivering accurate MMM deliverables and forecasting models. Performed EDA, hypothesis testing, K-means customer segmentation, and built Power BI dashboards to surface actionable insights for stakeholders.

AL

Associate

Axtria India Pvt Ltd

Jan 2023 - Jan 2024 (1 year)

Developed end-to-end solutions on the Axtria Marketing Mix (MMX) platform, applying mixed effects and hierarchical models and leading POCs to improve optimization features. Owned UAT, model deployment, and dashboard setup for clients such as Novartis, Janssen, and Daiichi Sankyo while serving as Scrum Master.

Axtria India Pvt Ltd logoAL

Analyst

Axtria India Pvt Ltd

Jan 2022 - Jan 2023 (1 year)

Analyzed requirements and streamlined a scalable monitoring asset to track regression and classification models using metrics such as R2 and MAPE, contributing to model reliability and monitoring. Supported MMM workflows and budget optimization using KNIME and clean data pipelines.

Education

Degrees, certifications, and relevant coursework

Fergusson College, Pune logoFP

Fergusson College, Pune

Master of Science, Industrial Mathematics with Computer Applications

2019 - 2022

Completed a Master of Science in Industrial Mathematics with Computer Applications, focusing on mathematical modeling and computational methods.

SC

SSVPS's Late Karmaveer Dr. P. R. Ghogrey Science College

Bachelor of Science, Mathematics

2016 - 2019

Activities and societies: Secured 3rd place in the Mathematics Talent Search Exam (2017); served as captain of the college cricket team and led them to victory in an inter-college tournament (2019).

Completed a Bachelor of Science in Mathematics, emphasizing core mathematical concepts and analytical problem-solving.

Tech stack

Software and tools used professionally

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Bhushan Patil - Senior Associate - Axtria India Pvt Ltd | Himalayas