Bhushan Patil

Led global Marketing Mix Modeling projects for clients including Takeda, Bayer, GSK, and Boehringer Ingelheim, delivering accurate MMM deliverables and forecasting models. Performed EDA, hypothesis testing, K-means customer segmentation, and built Power BI dashboards to surface actionable insights for stakeholders.

Developed end-to-end solutions on the Axtria Marketing Mix (MMX) platform, applying mixed effects and hierarchical models and leading POCs to improve optimization features. Owned UAT, model deployment, and dashboard setup for clients such as Novartis, Janssen, and Daiichi Sankyo while serving as Scrum Master.

Analyzed requirements and streamlined a scalable monitoring asset to track regression and classification models using metrics such as R2 and MAPE, contributing to model reliability and monitoring. Supported MMM workflows and budget optimization using KNIME and clean data pipelines.

Completed a Master of Science in Industrial Mathematics with Computer Applications, focusing on mathematical modeling and computational methods.

Activities and societies: Secured 3rd place in the Mathematics Talent Search Exam (2017); served as captain of the college cricket team and led them to victory in an inter-college tournament (2019).

Completed a Bachelor of Science in Mathematics, emphasizing core mathematical concepts and analytical problem-solving.