At Axtria, I build SQL and Python data pipelines and turn complex pharma commercial data into decision-ready dashboards, forecasts, and recommendations.
I've developed patient cohort segmentations, test-versus-control frameworks, and Power BI and Tableau reporting that improved reporting efficiency by 30% and supported commercial strategy.
I lead marketing mix modeling engagements using regression, adstock, and saturation response curves. My budget-allocation simulation work contributed to a 20% improvement in marketing ROI.
I've also built Excel and VBA optimization tools, led a two-analyst team, and improved budget efficiency by 25%. I use Axtria MarketingIQ to support scenario planning, opportunity sizing, and budget optimization.
