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bhanu sriharika

@bhanusriharika

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I lead large-scale digital platform programs, transforming OTT partnerships, governance, and delivery at scale.

India

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What I'm looking for

I'm looking to lead large-scale digital transformation and platform programs where I can strengthen governance, improve operational efficiency, and deliver measurable business outcomes through cross-functional execution.

At HT Labs’ OTTplay, I lead end-to-end partnership delivery across 30+ OTT partners, including Jio Hotstar and Amazon Prime. I oversee governance, integrations, and cross-functional execution across product, technology, legal, finance, marketing, and sales.

I’ve delivered ₹4 Cr+ in cost optimization, reduced delivery timelines by about 30%, and manage a ₹100 Cr+ annual partner portfolio. I’ve also expanded offerings to 500+ live TV channels and launched podcasts and short-form content programs that improved user engagement by 25%.

Previously, at EXL’s CEO Office, I built analytics and program frameworks for $10M+ opportunities, enterprise growth strategy, and sales enablement. I bring a hands-on, data-driven approach to digital transformation, governance, and complex program execution.

Experience

Work history, roles, and key accomplishments

Current

Lead – Program Management, OTT Partnerships & Strategy

Current

HT Labs

May 2025 - Present (1 year 5 months)

Led end-to-end program management for OTTplay partnerships, overseeing partner onboarding, delivery lifecycle, governance, and execution across 30+ partners. Drove ₹4 Cr+ cost optimization and expanded platform offerings to 500+ live TV channels.

Program Management OTT Partnerships Partner Onboarding Governance Cost Optimization Digital Integration Stakeholder Management Data Driven Decision Making

CEO Office – Strategy & Program Execution

HT Labs

Feb 2023 - May 2025 (2 years 3 months)

Transformed partnership execution into a digitized, data-driven program by building GO/NO-GO frameworks, centralized trackers, and dashboards. Led end-to-end program execution for HT Quiz & Circulation initiatives, delivering 61K+ registrations and ₹55L revenue.

Strategy Program Execution Data Analysis Dashboarding Partnership Management Campaign Management Governance

Senior Manager – CEO Office, Strategy & Program Management

EXL Services

Jul 2021 - Feb 2023 (1 year 7 months)

Led enterprise-wide Revenue Growth Analysis for CXO leadership, identifying key growth levers across business units. Designed and executed the Sales Enablement Series Program, enhancing enterprise sales effectiveness and go-to-market strategy.

Revenue Growth Sales Enablement Program Management Data Analysis NPS Customer Experience Forecasting

Manager – CEO Office, Strategy & Program Execution

EXL Services

Jul 2020 - Jul 2021 (1 year)

Built analytics-driven program frameworks across enterprise accounts and deal pipelines using Salesforce and financial data. Delivered data-backed strategic recommendations to leadership on large-deal program optimization.

Salesforce Financial Data Program Management Data Analysis Deal Pipeline Management Strategic Recommendations

Manager – Growth office, Marketing Programs

EXL Services

Jun 2019 - Jul 2020 (1 year 1 month)

Generated $107M in marketing-qualified pipeline opportunities through structured demand generation programs. Executed 25+ digital marketing programs achieving 16% CTR, outperforming industry benchmarks.

Demand Generation Digital Marketing Campaign Management Lead Generation CTR Optimization Pipeline Acceleration