Betsy Corona Utermohlen

At Insight Enterprises, I lead North American brand-to-demand campaign strategy, marketing automation, AI agent development, and full-funnel performance reporting. My campaign strategy and attribution work supports a $131M gross profit pipeline and contributed to a 15% year-over-year lift in marketing-qualified leads.

I built a Copilot Studio and Power Automate workflow adopted by a second internal team and now migrating to Insight's enterprise Horizon platform. I also own production for 20+ annual webinar and event programs through ON24 and Cvent, from content and promotion through post-event lead flow.

Previously at Avnet, I produced partner-facing content and campaign materials for a global technology distributor, coordinating sales, product, and partner teams across a multi-region portfolio. I translate complex offerings into clear, revenue-connected messaging in both English and Spanish.