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beshoy shenodaBS
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beshoy shenoda

@beshoyshenoda

Creative Strategist and AI-powered Brand Architect translating complexity into clear, scalable storytelling systems.

Egypt
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What I'm looking for

I’m looking for a role where I can lead end-to-end brand systems—strategy, storytelling, and AI-powered content—built for global localization, SEO growth, and measurable audience acquisition. I want cross-functional collaboration and room to scale innovation.

I’m a Creative Strategist and AI-Driven Brand Architect with over 20 years of experience building brands, shaping narratives, and developing scalable communication systems across global and regional markets. My work is driven by one core belief: true impact happens when strategy, creativity, and technology operate as one system.

Since 2022, I’ve integrated AI into my workflow as a strategic enabler—accelerating ideation, scaling content production, and expanding communication across multiple languages and formats. In my Global Communications Lead role, I built multi-language content ecosystems (German, French, Spanish, Russian, and more), engineered audience-first communication frameworks, led SEO-driven content strategy, and directed high-volume pipelines—publishing 250+ books under five global brands, 600+ albums, and thousands of media assets while maintaining unified brand voice.

I also lead creative systems end-to-end: from brand architecture (identity, positioning, content strategy) to multi-platform distribution across digital media, publishing, and AI-powered content ecosystems. As Head of Creative & Media at ARADO, I established the in-house design and media function, developed brand guidelines, and managed full-cycle media production for web, social, print, and video—turning outsourcing gaps into consistent, high-quality brand output under tight deadlines.

Experience

Work history, roles, and key accomplishments

BM
Current

Global Communications Lead

Beshoy Mahrous

Aug 2022 - Present (3 years 9 months)

Led global communication and multilingual content strategy across publishing, music, and digital media, aligning messaging and tone across markets and platforms. Scaled content ecosystems translating high-value materials into German, French, Spanish, Russian, and more; managed SEO-driven publishing and production pipelines, publishing 250+ books and 600+ albums while maintaining brand voice and co

AA

Head of Creative & Media

Arab Administrative Development Organization (ARADO)

Feb 2021 - Jan 2024 (2 years 11 months)

Spearheaded ARADO’s creative and media function, leading a multidisciplinary unit to deliver consistent brand identity across digital, print, and event platforms. Managed end-to-end media production (web, social, print, video), built brand guidelines, established in-house design/media workflows, and delivered HTML email campaigns and conference micro-sites alongside motion graphics and storytellin

HI

Creative Art Director

Hany Saad Innovations

Jan 2018 - Jan 2021 (3 years)

Directed creative development of visual assets for high-profile events and integrated marketing campaigns to ensure brand consistency and audience engagement. Oversaw branding and design strategy across multiple portfolio companies and led the Furmentum corporate identity from inception to market launch with a complete visual system.

TT

Creative Manager

TCL Technology Alcatel & BlackBerry MEA Digital Team

Mar 2016 - Dec 2018 (2 years 9 months)

Directed creative strategy and execution for Alcatel and BlackBerry across Middle East & Africa, tailoring campaigns to regional markets while aligning with global brand identity. Developed brand identities and a wide range of content (product launches, social campaigns, animated videos, promotional materials), including frame-by-frame motion graphics to improve engagement.

GA

Founder - Gold Print Agency

Gold Print Advertising Agency

May 2012 - Feb 2016 (3 years 9 months)

Founded and built a full-service advertising agency delivering end-to-end creative and production solutions to strengthen brand positioning. Led branding and marketing collateral creation and managed in-house print production (including a 320cm outdoor print plotter) while overseeing offset workflows from CTP plate-making to finishing, mentoring a creative/production team to improve delivery quali

MA

Senior Graphic Designer

Massriat Advertising

Sep 2010 - Feb 2012 (1 year 5 months)

Designed and produced below-the-line marketing materials and full brand identity systems, delivering concept-to-final execution across formats. Managed print-ready artwork, collaborated with clients to capture their vision, and handled multiple projects simultaneously while meeting tight production deadlines.

OI

Team Leader

Orion for Industry

Sep 2009 - Sep 2010 (1 year)

Led a design team producing highway signs, road safety visuals, and outdoor artwork in coordination with government agencies. Delivered reflective road signage and police car vinyls, ensuring durability, regulatory compliance, and visibility in low-light conditions while balancing safety standards with creativity.

AO

Graphic Designer

Al Azazy Outdoor

Jun 2008 - Aug 2009 (1 year 2 months)

Created and developed artwork for outdoor signs and billboards aligned with client requirements to minimize revisions and deliver high-impact visuals. Mastered color theory and optimized designs for high-quality large-format printing, contributing to effective visual branding across multiple outdoor campaigns.

Education

Degrees, certifications, and relevant coursework

AA

Ain Shams Academy

Bachelor's degree in Information Systems, Information Systems

Earned a bachelor’s degree in Information Systems from Ain Shams Academy in Cairo, Egypt, graduating in 2006.

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