Open to opportunities

Youssef Hegab

@youssefhegab

Message

Creative Director and Brand Strategist building brands from zero and repositioning them for growth.

Egypt

Message

What I'm looking for

I’m looking to lead end-to-end brand strategy and creative direction—owning brand systems, identity, and rollout—partnering closely with executive stakeholders to build and scale distinctive brands with speed and consistency.

I’m a Brand Strategist and Creative Director with 5+ years building brands from zero and repositioning the ones ready to evolve. “I think it, then I make it.”

Currently, I’m leading creative and strategy for Osta, an InVitro Capital portfolio company, as the sole creative and strategy lead for a 0→1 US brand build. I partner directly with the CEO to position a new entrant in the US home services market against major competition.

Before that, I built brand systems for Orascom Development Holding across five markets—Egypt, Switzerland, Montenegro, UK, and UAE. I reported to the Group Chief Strategy Officer on the group-wide brand refresh, owned design systems and content toolkits, and led major corporate communications including the ESG report, translating complex stakeholder information into clear visual narratives.

Earlier, I led internal brand and communications in El Gouna under HR, owning messaging and branded collateral for office relocation and employee engagement initiatives. I also work as a freelance creative strategy and brand designer, developing brand identities, content strategies, and visual systems.

Experience

Work history, roles, and key accomplishments

Current

Creative Director

Current

Osta

Jun 2025 - Present (1 year 1 month)

Sole creative and strategy lead for Osta’s 0→1 US brand build, partnering directly with the CEO to position a new entrant in the home services market against major competitors. Defined the brand strategy and built the launch system end-to-end, including brand and content deliverables.

Brand Strategy Naming Visual Identity Verbal Identity Brand Guidelines Campaign creative

Current

Freelance Creative Strategy & Brand

Current

Independent Consultant

Jan 2020 - Present (6 years 6 months)

Provided independent brand strategy and design support, including brand identity development, content strategies, and social-first systems for audience engagement. Offered art direction, digital design, and campaign concepts across diverse industries.

Brand Identity Content Strategy Social Media Strategy Brand Consistency Audience Engagement Art Direction Digital Design Campaigns Adobe Creative Suite Illustrator Photoshop InDesign Premiere Figma Canva Capcut

Group Brand Senior Specialist

Orascom Development Holding

Aug 2022 - Jun 2025 (2 years 10 months)

Reported to the Group Chief Strategy Officer on the group-wide brand refresh, building visual systems scaled across five markets. Contributed to brand architecture, designed content toolkits for other designers, and led corporate communications including ESG reporting.

Brand Refresh Brand Architecture Design Systems Corporate Communications ESG Reporting Design Execution

Internal Brand & Communications

Orascom Development El Gouna

Aug 2020 - Aug 2022 (2 years)

Led visual communication strategy for internal branding and employee engagement initiatives. Owned messaging and branded collateral for office relocation, including launch communications and a collateral system.

Employee Branding Employee Engagement Messaging Launch Communications visual communication

Education

Degrees, certifications, and relevant coursework

Modern English School (MES)

Studied identity design, design systems, brand guidelines, and produced social-first content and campaign creative using tools such as Adobe Creative Suite, Figma, and Canva.

The American University in Cairo

Bachelor of Arts, Communication Media Arts (CMA)

Earned a Bachelor of Arts with coursework focused on brand positioning and architecture, naming, and verbal identity systems, alongside design systems and graphic design.