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Bella AJ UserBU
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Bella AJ User

@bellaajuser

Retail business and partnerships manager driving growth through customer-centric operations and data-informed strategies.

Indonesia
Message

What I'm looking for

I’m looking for a role where I can lead retail partnerships and revenue growth, combine customer-centric operations with sales discipline, and use my digital marketing and analytics background to optimize business decisions.

I’m a Retail Business and Partnership Manager with a strong track record at PT Pos Indonesia (Persero), where I manage an end-to-end retail product portfolio spanning courier and financial services. I develop and execute retail business strategies to drive growth and customer engagement, with a measurable achievement of increasing Agenpos revenue by 30% in Q1 of 2025.

Previously as an Assistant Manager of Courier and Logistic Enterprise Business, I supported corporate sales strategies to achieve revenue targets and led the account executive team to meet sales targets. I also supervised and evaluated sales performance, while identifying solutions to improve strategies for the account executives’ challenges and ensuring customer receivables are well-managed and paid on time.

My customer-centric mindset is reinforced by earlier roles in service and sales supervision, where I managed complaints, guided frontliners, and built standard procedures and training to improve service. Alongside my operational experience, I hold a Master’s in Digital Marketing & Analytics (Digital Marketing & Analytics, Market Research and Analytics in Digital Era, and Omni Channel Marketing), and I bring that analytical perspective into market behavior and business development—plus disciplined communication skills from my work as a fitness instructor.

Experience

Work history, roles, and key accomplishments

PT Pos Indonesia (Persero) logoPP
Current

Retail Business and Partnership Manager

Apr 2025 - Present (1 year 3 months)

- Manage end-to-end retail product portfolio, including courier and financial services
- Develop and execute retail business strategies to drive growth and customer engagement
- Oversee recruitment, performance, and development of Agenpos and Oranger
- Monitor sales performance and conduct regular business evaluations for optimization

Achievement:
- Increasing the growth of Agenpos revenue by 30%

PT Pos Indonesia (Persero) logoPP
Current

Retail Business & Partnership Manager

PT Pos Indonesia (Persero)

Apr 2025 - Present (1 year 3 months)

Manage the retail product portfolio, including courier and financial services. Develop retail business strategies to drive growth and customer engagement, and oversee the recruitment, performance, and development of Agenpos and Oranger.

Fithub Indonesia logoFI
Current

Group Exercise Instructor

Oct 2024 - Present (1 year 9 months)

Provide group exercise instruction as a freelance instructor.

PT Pos Indonesia (Persero) logoPP

Assistant Manager of Courier and Logistic Enterprise Business

Sep 2024 - Mar 2025 (6 months)

- Assist the manager in developing and implementing corporate sales strategies to achieve revenue targets.
- Lead and guide the account executive team to meet sales targets.
- Supervise and evaluate sales performance against established targets.
- Identify and provide solutions to improve strategies for challenges faced by account executives team.
- Ensure customer receivables are well-managed and

PT Pos Indonesia (Persero) logoPP

Secretary of Director (Courier & Logistics)

PT Pos Indonesia (Persero)

Apr 2021 - Apr 2022 (1 year)

Provide executive support to the director, including schedule preparation and weekly reporting. Assist the director with assigned projects, duties, and site visits.

PT Pos Indonesia (Persero) logoPP

Secretary of Director of Courier and Logistic Business

Apr 2021 - Apr 2022 (1 year)

• Prepare and arrange schedules for the director.
• Prepare and provide company weekly reports.
• Assist the director with projects and duties.
• Fulfill the duties assigned by the director.
• Site visit with the director.

EF English First Indonesia logoEI

Telemarketer

Apr 2014 - Jun 2014 (2 months)

Worked as a telemarketer to support sales or outreach activities.

Education

Degrees, certifications, and relevant coursework

UI

University of Indonesia

Master of Science - MS, Digital Marketing & Analytics

2022 - 2024

University of Indonesia logoUI

University of Indonesia

Master of Science, Digital Marketing & Analytics

2022 - 2024

Grade: With distinction

Activities and societies: Courses included Consumer Behavior in Digital Era, Market Research & Analytics, Branding Strategy, Social Marketing, and Omni-Channel Marketing.

Completed a Master of Science in Digital Marketing & Analytics, graduating with distinction and covering topics such as consumer behavior, market research, branding strategy, social marketing, and omni-channel marketing.

DU

Diponegoro University

Bachelor's Degree, English Literature

2010 - 2014

Diponegoro University logoDU

Diponegoro University

Bachelor of Arts, English Literature

2010 - 2014

Earned a Bachelor’s degree in English Literature from Diponegoro University.

Tech stack

Software and tools used professionally

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