Bella AJ User
@bellaajuser
Retail business and partnerships manager driving growth through customer-centric operations and data-informed strategies.
What I'm looking for
I’m a Retail Business and Partnership Manager with a strong track record at PT Pos Indonesia (Persero), where I manage an end-to-end retail product portfolio spanning courier and financial services. I develop and execute retail business strategies to drive growth and customer engagement, with a measurable achievement of increasing Agenpos revenue by 30% in Q1 of 2025.
Previously as an Assistant Manager of Courier and Logistic Enterprise Business, I supported corporate sales strategies to achieve revenue targets and led the account executive team to meet sales targets. I also supervised and evaluated sales performance, while identifying solutions to improve strategies for the account executives’ challenges and ensuring customer receivables are well-managed and paid on time.
My customer-centric mindset is reinforced by earlier roles in service and sales supervision, where I managed complaints, guided frontliners, and built standard procedures and training to improve service. Alongside my operational experience, I hold a Master’s in Digital Marketing & Analytics (Digital Marketing & Analytics, Market Research and Analytics in Digital Era, and Omni Channel Marketing), and I bring that analytical perspective into market behavior and business development—plus disciplined communication skills from my work as a fitness instructor.
Experience
Work history, roles, and key accomplishments
Retail Business and Partnership Manager
Apr 2025 - Present (1 year 3 months)
- Manage end-to-end retail product portfolio, including courier and financial services
- Develop and execute retail business strategies to drive growth and customer engagement
- Oversee recruitment, performance, and development of Agenpos and Oranger
- Monitor sales performance and conduct regular business evaluations for optimization
Achievement:
- Increasing the growth of Agenpos revenue by 30%
Retail Business & Partnership Manager
PT Pos Indonesia (Persero)
Apr 2025 - Present (1 year 3 months)
Manage the retail product portfolio, including courier and financial services. Develop retail business strategies to drive growth and customer engagement, and oversee the recruitment, performance, and development of Agenpos and Oranger.
Provide group exercise instruction as a freelance instructor.
Assistant Manager of Courier and Logistic Enterprise Business
Sep 2024 - Mar 2025 (6 months)
- Assist the manager in developing and implementing corporate sales strategies to achieve revenue targets.
- Lead and guide the account executive team to meet sales targets.
- Supervise and evaluate sales performance against established targets.
- Identify and provide solutions to improve strategies for challenges faced by account executives team.
- Ensure customer receivables are well-managed and
Assistant Manager, Courier & Logistics
PT Pos Indonesia (Persero)
Sep 2024 - Mar 2025 (6 months)
Support the development and implementation of corporate sales strategies to achieve revenue targets. Lead and guide the account executive team to meet targets, supervise sales performance, and manage customer receivables.
- Graduate with distinction
Post Graduate Student in Digital Marketing & Analytics with courses:
1. Consumer Behavior in Digital Era
2. Market Research and Analytics in Digital Era
3. Branding Strategy in Digital Era
4. Social Marketing in Digital Era
5. Omni Channel Marketing
Secretary of Director (Courier & Logistics)
PT Pos Indonesia (Persero)
Apr 2021 - Apr 2022 (1 year)
Provide executive support to the director, including schedule preparation and weekly reporting. Assist the director with assigned projects, duties, and site visits.
Secretary of Director of Courier and Logistic Business
Apr 2021 - Apr 2022 (1 year)
• Prepare and arrange schedules for the director.
• Prepare and provide company weekly reports.
• Assist the director with projects and duties.
• Fulfill the duties assigned by the director.
• Site visit with the director.
• Manage customer service regarding complaints.
• Develop standard procedures and training to ensure service improvement.
• Assist, investigate and solve problems in customer service and frontliners.
• Guide customer service and frontliners to achieve goals.
• Supervise sales operations and performance.
• Lead and supervise staffs’ performance and achievement.
• Build new customer to maximize sales.
• Maintain existing customers, either mail, AgenPos, and logistic customers.
• Build strategies by analyzing competitors’ pricing.
• Oversee daily transaction, general ledger, and bank reconciliation.
• Manage month-end and year-end closing.
• Input daily transaction into balance sheet.
• Screen and interview potential candidates applying jobs in the office.
• Maintain employees records.
Worked as a telemarketer to support sales or outreach activities.
Education
Degrees, certifications, and relevant coursework
University of Indonesia
Master of Science - MS, Digital Marketing & Analytics
2022 - 2024
University of Indonesia
Master of Science, Digital Marketing & Analytics
2022 - 2024
Grade: With distinction
Activities and societies: Courses included Consumer Behavior in Digital Era, Market Research & Analytics, Branding Strategy, Social Marketing, and Omni-Channel Marketing.
Completed a Master of Science in Digital Marketing & Analytics, graduating with distinction and covering topics such as consumer behavior, market research, branding strategy, social marketing, and omni-channel marketing.
Diponegoro University
Bachelor's Degree, English Literature
2010 - 2014
Diponegoro University
Bachelor of Arts, English Literature
2010 - 2014
Earned a Bachelor’s degree in English Literature from Diponegoro University.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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