At Zepto, I own BNPL and average selling value growth, increasing ASV by 3.9% and generating approximately Rs.4.8 crore in incremental weekly gross sales value through A/B tests. I also reduced ad hoc analysis from days to minutes by building MCP servers with 18 agent tools for SQL, dashboards, and reporting.
Previously at Fi Money, I owned analytics for payments, debit cards, and credit cards, improving conversion by 44% and marketing ROI by 17% through customer segmentation. I build practical experimentation, propensity, and recommendation models that turn user behavior into measurable growth.
